Best PPC Agency in India for Leads & Sales from Google and Bing
iBACT Digital is a PPC agency in India that runs your pay-per-click search ads on Google Ads and Microsoft Bing Ads, including Search, Shopping, Performance Max and YouTube. We show your business the moment people search, track every call, WhatsApp chat, form and sale, and cut wasted clicks every week, from ₹7,999 a month.
Updated · Written and reviewed by the iBACT Digital performance marketing team
- Free PPC audit & keyword plan
- Google + Bing, one team, one report
- Every ad account in your name
- Published prices, no lock-in
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- No lock-in
Best PPC agency in India: the short answer
iBACT Digital (IBACT Innovations Pvt Ltd) is a pan-India PPC agency, with its head office in Bengaluru, that manages pay-per-click search advertising on Google Ads and Microsoft Bing Ads, including Search, Shopping, Performance Max, YouTube and remarketing, for businesses across India. Management costs ₹7,999/month for Google Ads with spend up to ₹50,000, ₹19,999/month for Google and Bing together with spend up to ₹2 lakh, and 10% of ad spend (minimum ₹29,999) above that, plus 18% GST. Ad spend is paid directly to Google and Microsoft from accounts in your name. Every plan includes conversion tracking, weekly optimisation, a monthly report and a free audit. There's no lock-in.
- Management fee
- From ₹7,999/month + GST
- Platforms
- Google Ads and Microsoft Bing Ads
- Account ownership
- Always yours; we get manager access
- Time to first leads
- Usually within days of launch; best results after 2–3 months
- Areas served
- All of India, plus clients in the UAE, UK and US
- Contract
- Monthly, no lock-in; free audit before you start
What is PPC advertising, and why hire a PPC agency in India?
PPC (pay-per-click) advertising means you pay mainly when someone clicks your ad. In India, PPC usually means search advertising on Google Ads and Microsoft Bing Ads: your ad appears above the normal results when someone searches for what you sell, and you choose the keywords, budget and areas.
PPC is easy to start and easy to waste money on. Broad keywords, missing negative keywords, no conversion tracking and weak landing pages can spend a budget with little to show for it. Google and Microsoft's automated bidding also works only as well as the conversion data you feed it.
As a PPC agency in India offering full PPC management services, we start with Google Ads, where most searches happen, set up tracking for calls, WhatsApp chats, forms and sales, then add Microsoft Bing Ads to reach extra searchers, often at lower click costs. Everything runs in your own ad accounts, and you get one monthly report for both.
PPC management services we offer
We pick the campaign mix that fits your goal and budget, on Google and Microsoft Bing.
Google Search ads
Text ads at the top of Google when people search your services. The best start for most businesses. Google Ads management →
Microsoft Bing Ads
Search ads on Bing, Yahoo and the Microsoft network, often at lower click costs and popular with office and desktop users.
Shopping ads
Product ads with image and price on Google and Bing, from your Merchant Center product feed.
Performance Max
One Google campaign across Search, YouTube, Display, Gmail, Maps and Discover, driven by your conversion goals.
YouTube video ads
Video ads run through Google Ads to build awareness and retarget people who visited your website.
Display & remarketing
Banner ads on Google and Microsoft networks that bring back people who visited but didn't enquire.
What's included in PPC management
Every plan covers the work that actually moves results, on Google and Bing.
Setup & tracking
- Audit of existing accounts or fresh setup in your name
- Conversion tracking for calls, WhatsApp clicks, forms and sales
- Google Analytics 4 and Tag Manager linking
- Microsoft UET tag and Google campaign import into Bing
- Merchant Center feed checks for online stores
Campaigns & ads
- Keyword research and match-type strategy
- Budget split between Google and Bing
- Ad copy and assets: sitelinks, callouts, calls
- Negative keywords and placement exclusions
- Landing page recommendations
Optimisation & reports
- Weekly search-term and bid reviews
- Budget moved between Google and Bing by results
- A/B testing of ads and assets
- One monthly report for Google and Bing
- Review call and WhatsApp support
PPC budget & ROI calculator
Estimate the clicks, leads and sales a monthly PPC budget could bring, and the full monthly cost including GST and management.
Picking an industry fills in typical starting assumptions. Click costs vary by keyword, city and competition, and Bing is often cheaper than Google. We share real estimates for your keywords in the free audit.
Estimated leads per month
—
Estimate only, using the numbers you enter. Google and Microsoft charge GST on ad spend for Indian businesses, which GST-registered businesses can usually claim as input tax credit. Management fee shown excludes GST.
PPC management plans
A fixed monthly fee for management. Your ad budget is paid directly to Google and Microsoft, so you control it and see every rupee.
Starter
For businesses starting with Google Search or Shopping ads.
₹7,999+ GST / month · Google Ads · ad spend up to ₹50,000
- Free account audit or new account setup
- Google Search campaign with up to 3 ad groups
- Google Shopping ads with Merchant Center feed setup
- Keyword research and negative keywords
- Call, WhatsApp and form tracking
- Ad copy and assets
- Weekly optimisation and monthly report
- Microsoft Bing Ads (add for ₹4,999)
- Performance Max and YouTube
Growth
Google and Bing together, for growing businesses.
₹19,999+ GST / month · ad spend up to ₹2,00,000
- Everything in Starter, plus:
- Microsoft Bing Ads, imported and tuned
- Google Search, Performance Max and remarketing
- Budget moved between Google and Bing by results
- Unlimited ad groups and A/B tests
- GA4 setup and landing page recommendations
- Dedicated account manager on WhatsApp
Scale
For larger budgets and e-commerce brands.
₹29,999/ month minimum · 10% of ad spend + GST
- Everything in Growth, plus:
- Ad spend above ₹2,00,000 a month
- Microsoft Shopping and advanced feed optimisation
- YouTube and Demand Gen campaigns
- Advanced bidding and audience strategy
- Weekly reports and priority support
Prices by platform
| Platform | Monthly fee + GST | Ad spend covered |
|---|---|---|
| Google Ads only (Search or Shopping) | ₹7,999 / ₹14,999 / 10% of spend (min ₹24,999) | Up to ₹50,000 / up to ₹2 lakh / above ₹2 lakh |
| Microsoft Bing Ads, added to a Google plan | ₹4,999 | Up to ₹50,000 on Bing |
| Microsoft Bing Ads only | ₹6,999 | Up to ₹50,000 |
| YouTube Ads | Included in Google Ads plans | Shares the Google Ads budget |
GST at 18% applies to the management fee. Ad spend is separate and paid to Google and Microsoft from your own accounts. No lock-in; we recommend running campaigns for at least 3 months to learn and optimise. Full Google Ads plan details: Google Ads management.
How much does a PPC agency cost in India?
Your total monthly PPC cost has three parts: what you pay Google and Microsoft for clicks, GST on that spend, and the agency's management fee.
You set a daily or monthly budget and mostly pay per click. Most local businesses need ₹15,000–₹30,000 a month on Google to get enough data to optimise.
Google India adds 18% GST to ad invoices. Add your GSTIN to each billing profile so you can claim GST as input tax credit.
From ₹7,999 a month for Google Ads, ₹19,999 for Google and Bing together, or 10% of spend for larger budgets, plus GST. PPC agencies in India commonly charge a fixed fee or 10–20% of spend.
Example: a ₹50,000 monthly budget on Google and Bing
GST-registered businesses can usually claim the GST amounts as input tax credit. Try your own numbers in the calculator. For typical click costs by industry, see Google Ads cost in India.
Which PPC campaigns work for your industry?
The right campaign mix depends on how your customers search. Here's where we usually start for common industries in India.
| Industry | Start with | Add when it's working |
|---|---|---|
| Clinics, hospitals & dentists | Google Search and call ads | Bing Search, remarketing |
| Real estate & builders | Google Search, Performance Max | YouTube, Bing Search |
| Education & coaching | Google Search | YouTube, Bing Search |
| E-commerce & D2C brands | Google Shopping, Performance Max | Microsoft Shopping, YouTube |
| SaaS & IT services | Google Search | Bing Search (strong with office users) |
| Manufacturers & B2B | Google Search | Bing Search, remarketing |
| Home services & repairs | Google Search and call ads | Bing Search |
| Travel & tours | Google Search | Bing Search, YouTube |
| Lawyers, CAs & consultants | Google Search | Bing Search |
| Loans, insurance & finance | Google Search (after verification) | Bing Search |
Best PPC agencies in India compared
Looking for the best PPC agency in India? Here's how 10 well-known PPC agencies in India describe their search PPC work, using the same points for each. Details are taken from each company's own website or public profiles (DesignRush, GoodFirms, Marketing Monk), checked in November 2026.
| PPC agency | Based in | Search PPC it names | Pricing |
|---|---|---|---|
| iBACT Digital | Bengaluru, works pan-India | Google Ads and Microsoft Bing Ads | Published, from ₹7,999/month |
| Techmagnate | New Delhi | Google Ads (states Premier Partner) | On request |
| PageTraffic | New Delhi | Google Ads and Bing | On request |
| SEO Discovery | Mohali | Google Ads and Bing | From $250/month, as it states |
| EZ Rankings | Noida | Google Ads, Bing and Shopping | On request |
| Wildnet Technologies | Noida | Google Ads and Microsoft Ads | On request |
| iMark Infotech | Chandigarh | Google Ads and Bing | On request |
| upGrowth | Pune | Google Ads | On request |
| ROI Minds | Mohali | Google Ads | On request |
| HiveMinds | Bengaluru | Paid search | On request |
We publish this page, so we're listed first. We don't score other agencies, and none paid to appear. Services are listed only as each company names them, and each name links to the page we checked; please confirm details directly. Comparing Google Ads specialists only? See the best Google Ads agencies in India.
A PPC agency in India for every city and state
We work from Bengaluru and manage PPC campaigns online for businesses in every state. Ads can target a whole country, a state, a city, pin codes or a radius around your shop.
Google Ads and Microsoft Bing Ads support English and Indian languages, including Hindi. For businesses whose customers search in a regional language, we can run ads in that language using copy you approve. For clients outside India, we also run campaigns targeting India from the UAE, the UK and the US.
Google Ads vs Microsoft Bing Ads vs SEO
Each does a different job. Most businesses start with Google Ads and add Bing or SEO as they grow.
| What matters | Google Ads | Microsoft Bing Ads | SEO |
|---|---|---|---|
| Reach in India | Most searches | Smaller, extra searchers | Google and Bing, over time |
| Click cost | Baseline | Often lower | No click cost |
| Speed | Leads from week one | Fast; can import Google campaigns | Builds over 3–6 months |
| Best for | Most businesses, high intent | B2B, office and desktop users | Long-term steady traffic |
| When budget stops | Ads stop | Ads stop | Rankings stay for a while |
Want both? See our SEO services. Running social ads too? See Facebook & Instagram Ads.
How we run your PPC campaigns
A clear plan before we spend a rupee, then steady weekly improvement on Google and Bing.
Free audit & keyword planDay 1–2
We review your current account or market, keywords and competitors, and share a plan with budget, Google and Bing split, and expected cost per click.
Tracking setupDay 2–4
We set up conversion tracking for calls, WhatsApp clicks, forms and purchases in Google Ads and Microsoft Ads, so both optimise for real results.
Build campaignsDay 3–6
Keywords, negatives, ads, assets and bidding, built and shared for your approval before going live.
Launch & learnWeeks 1–4
Campaigns go live. We watch search terms daily at first and cut irrelevant spend quickly.
Optimise every weekOngoing
We adjust bids, keywords, ads and the budget split between Google and Bing based on which bring leads at the best cost.
Report & reviewMonthly
One clear report for Google and Bing on spend, leads, cost per lead, ROAS and next steps, plus a call with your account manager.
What we need from you
Don't have a Google Ads or Microsoft Ads account yet? We create them in your name.
- 1Business detailsServices or products to promote, areas you serve, your customers and your best offers.
- 2Account accessAdmin access to your Google Ads and Microsoft Advertising accounts, or a Gmail ID and Microsoft account to create them in your name.
- 3Website or landing pageAccess to add tracking codes. No website? See our website plans.
- 4Billing & verificationA payment method in Google Ads and Microsoft Ads, your GSTIN for GST invoices, and documents for advertiser verification.
- 5Budget & goalsYour monthly ad budget and what counts as a good lead or sale for you.
- 6Lead feedbackTell us which leads turned into customers, so we can move budget to the keywords and platform that bring them.
PPC ad rules and GST to know before you start
Getting these right avoids disapproved ads, account restrictions and lost tax credit.
- Every accountAdvertiser verificationGoogle and Microsoft can ask advertisers to verify their identity or business. Ads can be paused until verification is complete.
- Financial servicesFinancial services verificationAdvertisers in regulated finance categories in India must complete Google's financial services verification and follow Microsoft's financial ad rules, with registration from regulators such as RBI, SEBI or IRDAI.
- Every invoiceGST on ad spendGoogle India charges 18% GST on ad invoices. Add your GSTIN to your Google and Microsoft billing profiles so you can claim GST as input tax credit.
- RestrictedSensitive categoriesHealthcare, medicines, finance, gambling, alcohol and some other categories have extra rules on Google and Bing. We check your category first.
- Landing pagesWebsite qualityThe landing page must work, match the ad, show clear contact details and not mislead. Poor pages raise costs and can get ads disapproved.
- Your businessTDS on ad paymentsTDS may apply on payments for advertising. Check with your accountant; we can help through our accounting team.
10 PPC mistakes that waste money
These are the most common problems we find in a PPC audit. Check your accounts for them.
- Splitting a small budget too early. Get Google Ads working first, then add Bing; a tiny budget on both rarely gets enough data.
- No conversion tracking. Without call, WhatsApp, form and sales tracking, Google and Bing can't tell good clicks from bad ones.
- Broad keywords without negatives. Your Google and Bing ads show for "free", "jobs" and "course" searches you don't want.
- Running ads from the agency's account. You lose all data and history if you change agencies.
- Leaving Display on in Search campaigns. Cheap but low-quality clicks from websites and apps eat budget.
- Importing Google campaigns into Bing and forgetting them. Bing needs its own bids, negatives and search-term reviews.
- Never reading the search terms report. It shows exactly what people typed before clicking, and where money leaks.
- Sending every ad to the home page. A focused landing page with a clear offer usually converts far better.
- Missing GSTIN in billing profiles. You lose 18% input tax credit on every rupee of ad spend.
- Judging results in the first week. Campaigns need 2–4 weeks of learning before decisions are reliable.
How to choose the best PPC agency in India
Ask these questions before you hire any PPC agency or PPC company in India, including us.
- 1Which campaigns do you recommend for me, and why?A good PPC agency explains whether to start with Google only or add Bing, based on your customers and budget.
- 2Will every ad account be in my name?It should be. Avoid agencies that run your ads from their own accounts.
- 3How will you track leads and sales?Expect tracking for calls, WhatsApp clicks, forms and purchases in Google and Bing, not just clicks.
- 4Is your fee separate from ad spend?You should see exactly what goes to Google and Microsoft and what goes to the agency, with GST invoices.
- 5What will I see every month?Ask for a sample report showing spend, leads and cost per lead for Google and Bing.
- 6Is there a lock-in?Monthly terms with a recommended 3-month trial are fair. Long lock-ins and guaranteed results are warning signs.
PPC glossary: key terms explained
- PPC (pay-per-click)
- Advertising where you pay mainly when someone clicks your ad.
- CPC (cost per click)
- What you pay for each click, usually set by an auction.
- CPM
- Cost per thousand impressions, used for YouTube and display ads.
- CTR (click-through rate)
- Clicks divided by impressions. Higher CTR usually means the ad matches the audience well.
- CPL / CPA
- Cost per lead or cost per acquisition: ad spend divided by leads or sales.
- ROAS
- Return on ad spend: revenue from ads divided by ad spend. 4× means ₹4 back for every ₹1.
- Match types
- Broad, phrase and exact match control how closely a search must match your keyword.
- Quality Score
- Google's 1–10 rating of keyword, ad and landing page relevance. Higher scores can lower CPC.
- Remarketing
- Showing ads to people who already visited your website or engaged with your page.
- Negative keywords
- Words that stop your ads showing for irrelevant searches, such as "free" or "jobs".
- UET tag
- Microsoft's Universal Event Tracking code that records conversions from Bing Ads.
- Impression share
- The share of possible ad impressions you actually got. Low share often means budget or rank is limiting you.
More than ads: Start, Build and Grow with one team
PPC works best with a good website and fast follow-up. We handle all three.
Get registered
GST, company and trademark registrations, so your billing and advertiser verification are in order.
GST registrationLanding pages that convert
Fast business websites and online stores, built to turn ad clicks into enquiries.
Landing page designFollow up every lead
WhatsApp Business API, bulk SMS and cloud telephony to reply fast and close more.
WhatsApp APIPPC agency in India: frequently asked questions
Which is the best PPC agency or PPC company in India?+
There's no single best PPC agency for every business. For small and growing businesses that want leads at a clear price, iBACT Digital publishes its fees from ₹7,999 a month, runs Google Ads and Microsoft Bing Ads from accounts in your name, and tracks real enquiries. Compare any PPC agency in India on account ownership, conversion tracking, reporting and published pricing.
What does a PPC agency do?+
A PPC agency plans and runs your pay-per-click search ads, mainly on Google Ads and Microsoft Bing Ads. That covers keyword research, account setup, ad copy, bidding, conversion tracking, weekly search-term reviews and reporting in cost per lead or sale.
How much does a PPC agency charge in India?+
Most PPC agencies in India charge a fixed monthly fee or 10% to 20% of ad spend, plus GST. iBACT Digital charges ₹7,999 a month for Google Ads with spend up to ₹50,000, ₹19,999 for Google and Bing together with spend up to ₹2 lakh, and 10% of ad spend (minimum ₹29,999) above that. Ad spend is separate and paid to Google and Microsoft.
What is the minimum budget for PPC ads in India?+
Google and Microsoft have no fixed minimum, but you need enough budget to get useful data. For most local businesses we suggest ₹15,000 to ₹30,000 a month on Google Ads to start, then adding Bing once Google is working.
Is a PPC company the same as a PPC agency?+
Yes. In India, both terms describe a business that manages pay-per-click advertising for clients. What matters is the team's search ads experience and whether it has results for businesses like yours.
Is PPC the same as Google Ads?+
Google Ads is the biggest PPC platform, so the terms are often used together. PPC also includes Microsoft Bing Ads and other pay-per-click platforms. A PPC agency usually manages Google Ads first and adds Bing to reach extra searchers.
Is Microsoft Bing Ads worth it in India?+
It reaches fewer people than Google in India, but clicks are often cheaper and the audience includes many office and desktop users, which suits B2B. It's usually worth adding once Google Ads is working, by importing your Google campaigns and tuning them for Bing.
Who owns the ad accounts?+
You do. Your Google Ads and Microsoft Advertising accounts are created in your name, or we use your existing accounts. We get manager access only, so your data and history stay with you.
How soon will I get leads from PPC?+
Search ads on Google and Bing can bring enquiries within days of launch. Give a new account 4 to 8 weeks to collect search-term data, add negative keywords and settle costs before judging cost per lead.
Is GST charged on PPC ad spend?+
Google India charges 18% GST on ad invoices, and our management fee also carries 18% GST. GST-registered businesses can usually claim GST as input tax credit by adding their GSTIN to each billing profile.
Do you guarantee leads or the top position?+
No honest PPC agency can guarantee a fixed number of leads or the top ad position, because results depend on competition, budget, offer and website. We commit to clear tracking, weekly optimisation and transparent reporting.
Do you run Shopping ads for online stores?+
Yes. Google Shopping ads with Merchant Center feed setup are included from the Starter plan at ₹7,999 a month. Growth adds Performance Max and remarketing, and Scale adds Microsoft Shopping on Bing and advanced feed optimisation, all with ROAS-based bidding.
Can you manage my existing Google Ads account?+
Yes. We start with a free audit of your current Google Ads or Microsoft Ads account, fix tracking and wasted spend, then take over management without losing your history.
Is there a lock-in period?+
No. Plans are monthly with no lock-in. We recommend running campaigns for at least 3 months, because they improve as they collect data.
What reports will I get?+
A monthly report for Google and Bing showing spend, clicks, leads, cost per lead, sales or ROAS, and what we changed, plus a review call. Growth and Scale plans also get regular updates on WhatsApp.
Do you work with businesses outside Bengaluru?+
Yes. We are a PPC agency in India that works online with businesses in every state, and we also run campaigns targeting India for clients in the UAE, the UK and the US.
Can I run PPC ads myself instead of hiring an agency?+
You can, especially with a small budget and time to learn. Most businesses waste money early on broad keywords and missing tracking. An agency brings tracking, testing and weekly search-term reviews, which usually pays for its fee as spend grows.
Should I choose a PPC agency or a Google Ads specialist?+
If you only want Google, a Google Ads specialist is enough; see our Google Ads management page. A PPC agency also runs Microsoft Bing Ads and moves budget between Google and Bing to get the cheapest leads.
How do you prevent wasted clicks?+
We add negative keywords, review search terms every week, turn off low-quality placements, set ad schedules and locations correctly, and use the click-fraud protection built into Google and Microsoft.
Is iBACT a Google Partner?+
Ask us for our current partner status during your free consultation. Whatever the badge, judge any agency on account ownership, conversion tracking, weekly optimisation and cost per lead.
Ready to get more leads from PPC?
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iBACT Digital is a brand of IBACT Innovations Pvt Ltd, an independent agency. Google Ads and YouTube are trademarks of Google LLC; Microsoft Advertising and Bing are trademarks of Microsoft Corporation. iBACT is not affiliated with or endorsed by Google or Microsoft. Management fees exclude GST and ad spend. Ad spend is paid directly to Google and Microsoft from your own ad accounts. Other agencies' details are taken from their own public information. Results depend on your market, budget, offer and website; no agency can guarantee rankings or a fixed number of leads. The calculator is an estimate only.