WhatsApp Marketing That Customers Actually Read
Reach customers where they already chat. We plan your WhatsApp campaigns, write and get your templates approved, segment your contacts, send offers and reminders on the official WhatsApp Business Platform, and automate follow-ups, so you get orders and enquiries without getting your number blocked.
- Official API, no risky bulk-sender tools
- Campaigns written and approved for you
- Automated carts, follow-ups and reminders
- Reports on clicks, replies and sales
What is WhatsApp marketing?
WhatsApp marketing means sending offers, updates, reminders and product messages to customers who've agreed to hear from you on WhatsApp, using Meta's official WhatsApp Business Platform. Messages can carry images, videos, buttons, product catalogues and payment links, and customers can reply straight away.
Most of your customers already open WhatsApp many times a day, so a well-timed message is far more likely to be seen than an email. And because it's a conversation, a "Yes, I'm interested" can turn into an order in the same chat.
Done wrong, with bought lists, too many messages or unofficial bulk tools, it gets numbers reported and blocked. We do it the right way: opted-in contacts, approved templates, sensible frequency, and messages people are glad to get.
WhatsApp campaigns that bring in sales
A mix of one-off broadcasts and automated journeys, planned around your calendar and customers.
Offers & launches
Festive sales, new arrivals and launches, with images, videos and a one-tap "Shop now" button.
Abandoned cart recovery
Automatic reminders to shoppers who left items in their cart, with the product and a link back.
Click-to-WhatsApp ads
Facebook and Instagram ads that open a WhatsApp chat, with conversations free for 72 hours.
Lead follow-up drips
Instant replies to enquiries, then a short series of helpful messages until they're ready to buy.
Repeat & win-back
Refill reminders, birthday offers and "we miss you" messages to past customers.
Events & appointments
Registrations, reminders and follow-ups for webinars, open houses, visits and consultations.
What would WhatsApp campaigns cost, and return?
Enter your contacts and numbers to see Meta's message charges, our plan and the sales a campaign could bring.
Estimated monthly sales
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Illustration only. Meta's rate for marketing messages to Indian numbers is used; actual delivery, clicks and orders vary by list quality, offer and timing.
WhatsApp marketing plans
A monthly management fee, including the WhatsApp Business Platform. Meta's message charges are paid as you use them.
Campaign Starter
For businesses starting regular WhatsApp campaigns.
₹4,999+ GST / month · Meta charges extra
- WhatsApp Business Platform included
- Up to 4 broadcast campaigns a month
- Template copy, images and approval
- Contact list cleaning and 3 segments
- Opt-in and opt-out setup
- Monthly report
- Automated journeys
- Click-to-WhatsApp ads
Growth
For stores and brands that want automation and ads.
₹9,999+ GST / month · Meta charges extra
- Everything in Campaign Starter, plus:
- Up to 8 campaigns a month
- 2 automated journeys (e.g. cart recovery, lead follow-up)
- Click-to-WhatsApp ad management (ad spend extra)
- Store or CRM integration
- A/B testing of messages
- Fortnightly report and call
Pro
For high-volume brands with big lists and many journeys.
₹19,999+ GST / month · Meta charges extra
- Everything in Growth, plus:
- Unlimited campaigns
- Up to 6 automated journeys and a chatbot flow
- Catalogue and in-chat ordering setup
- Advanced segments and personalisation
- Dedicated campaign manager
- Weekly reports
GST at 18% applies to our fee and to Meta's charges. Meta charges per delivered template message; for Indian numbers, about ₹0.86 per marketing message and ₹0.115 per utility message, plus GST. Ad budgets for Click-to-WhatsApp ads are paid to Meta separately. Only need the platform? See WhatsApp Business API.
WhatsApp vs SMS vs email marketing
Each channel has its place. WhatsApp shines when you want people to see, reply and buy.
| Point | SMS | ||
|---|---|---|---|
| Content | Images, video, buttons, catalogues, payments | Text and links only | Rich layouts, long content |
| Two-way chat | Yes, instant replies | Limited | Slow |
| Attention | Read quickly, on the phone | Seen, but crowded by OTPs | Often filtered or ignored |
| Cost per message | Higher, per template | Low | Lowest |
| Rules | Opt-in, approved templates | DLT registration, approved headers and templates | Consent and unsubscribe |
| Best for | Offers, carts, follow-ups, support | OTPs, alerts, reach without internet | Newsletters, long updates |
Use them together: see bulk SMS and business email.
How we run your WhatsApp marketing
Live in about a week, then a steady monthly rhythm.
Setup & verificationDays 1–5
WhatsApp Business Platform set up on your number, Meta business verification and display name approval.
Contacts & consentWeek 1
We clean and segment your list, set up opt-in on your website, store and receipts, and add opt-outs.
Plan & templatesWeek 1
A monthly campaign calendar, with message copy, images and buttons written and submitted for approval.
Launch & automateWeek 2
Broadcasts sent at the best times, plus automated journeys like abandoned carts and lead follow-ups.
Report & improveMonthly
Delivery, reads, clicks, replies and sales reported, with A/B tests to improve every month.
The rules that keep your number safe
WhatsApp protects its users strictly. These rules decide whether your campaigns grow or your number gets limited.
- ConsentOnly message people who opted inCollect clear opt-in on your website, checkout, forms or in-store, and honour opt-outs immediately. Bought or scraped lists get reported.
- TemplatesApproved templates to start conversationsMarketing, utility and authentication templates are reviewed by Meta, and the category decides the price.
- QualityQuality rating and limitsBlocks and reports lower your quality rating and can pause templates or reduce how many people you can message a day.
- FrequencyDon't over-sendMeta limits how many marketing messages each person receives across businesses, so too many offers can simply go undelivered.
- PricingPay per delivered templateMeta charges per delivered template message. Since 1 October 2026, replies beyond 1,000 a month per number are also charged; chats from Click-to-WhatsApp ads stay free for 72 hours.
- PolicyAllowed products onlyMeta's Commerce Policy restricts items such as alcohol, tobacco, weapons, drugs and some financial and medical offers.
Businesses that grow with WhatsApp marketing
Wherever customers come back, ask questions or need a reminder.
D2C & online stores
New drops, cart recovery, COD confirmation and reorders.
Real estate
Instant brochure replies, site visit booking and project updates.
Education & coaching
Course launches, demo class reminders and fee reminders.
Clinics & wellness
Appointment reminders, health packages and follow-ups.
Restaurants & retail
Weekend offers, loyalty rewards and festive specials.
Travel & events
Packages, itineraries, ticket updates and reminders.
Start, Build and Grow with one team
Your WhatsApp campaigns work best with the right website, ads and follow-up.
Verified and compliant
Business registration, GST and the documents Meta needs for verification.
GST registrationPages that convert
Landing pages and stores where WhatsApp clicks turn into orders.
Landing pagesMore opted-in contacts
Click-to-WhatsApp ads on Facebook and Instagram to grow your list.
Meta AdsWhatsApp marketing: frequently asked questions
What is WhatsApp marketing?+
Sending offers, updates, reminders and product messages on WhatsApp to customers who've opted in, using the official WhatsApp Business Platform, with images, buttons, catalogues and two-way chat.
How much does WhatsApp marketing cost?+
Our plans are ₹4,999, ₹9,999 and ₹19,999 a month + GST, including the WhatsApp Business Platform. Meta also charges per delivered template message: for Indian numbers, about ₹0.86 per marketing message, plus GST.
Can I send bulk WhatsApp messages without getting banned?+
Yes, on the official WhatsApp Business Platform, using approved templates sent to people who've opted in. Unofficial bulk-sender tools and bought lists are what usually get numbers banned.
Do customers need to opt in?+
Yes. WhatsApp requires opt-in before you send business messages. We help you collect it on your website, checkout, forms, ads and in-store, and add an easy opt-out to every marketing message.
What is a message template?+
A pre-approved message format that Meta reviews before you can use it to start a conversation. Templates are categorised as marketing, utility or authentication, which sets the price.
Is there a limit on how many people I can message?+
Yes. New numbers start with a daily limit on unique customers, which grows as you send good-quality messages. Meta also limits how many marketing messages each person receives from businesses.
What are Click-to-WhatsApp ads?+
Facebook and Instagram ads that open a WhatsApp chat with your business. Conversations started from these ads are free for 72 hours once you reply, and they grow your opted-in list.
Can WhatsApp recover abandoned carts?+
Yes. When connected to your store, WhatsApp can automatically remind shoppers about items left in their cart, with the product image and a link to complete the order.
Can I use my existing number?+
Yes, but a number registered on the WhatsApp Business Platform can't be used in the WhatsApp or WhatsApp Business app at the same time. Many businesses use a new number for marketing.
How long does it take to start?+
Usually about a week: 2 to 5 working days for platform setup and Meta verification, then templates and your first campaign.
What kind of results can I expect?+
It depends on your list, offer and timing. Well-targeted WhatsApp messages usually get more attention and clicks than email, but we don't promise specific numbers; we test and report every month.
Can I send images, videos and buttons?+
Yes. Templates can include an image, video or document, text with personalisation, and buttons such as Shop now, Call us or quick replies.
What happens when customers reply?+
Replies come into a shared team inbox, where your team can chat, assign conversations and close sales. Automated replies can handle common questions.
Are replies to customers charged?+
Since 1 October 2026, each number gets 1,000 free service replies a month; replies beyond that are charged at the utility rate. Messages customers send you are always free.
Can I send messages to customers who haven't opted in?+
No. Messaging people without consent breaks WhatsApp's policies, leads to blocks and reports, and can get your number restricted.
What products can't be promoted on WhatsApp?+
Meta's Commerce Policy restricts items such as alcohol, tobacco, weapons, drugs, adult products and some financial and medical offers. We check your use case before starting.
Do you design the campaign creatives?+
Yes. We write the copy and design the images for each campaign, in your brand style, and get templates approved.
What's the difference between this and the WhatsApp Business API page?+
The WhatsApp Business API service gives you the platform to run things yourself. WhatsApp Marketing is the managed service where we plan, create, send and optimise campaigns for you.
Turn your contact list into repeat sales
Tell us what you sell. We'll send a first-month campaign plan and cost estimate.
IBACT Digital (IBACT Innovations Pvt Ltd). WhatsApp and Meta are trademarks of Meta Platforms, Inc.; we are an independent service provider using the official WhatsApp Business Platform and are not affiliated with Meta. Meta's message charges and policies are set by Meta and can change. Results depend on your list, offer and market and are not guaranteed. The calculator is an illustration only.