Google Ads for E-commerce & D2C Brands
Show up when people search for e-commerce brands on Google. We plan, set up and manage Google Ads for e-commerce & D2C brands across India: high-intent keywords, call and WhatsApp tracking, landing page advice and weekly optimisation, from ₹7,999 a month.
- High-intent search keywords
- Calls, WhatsApp & form tracking
- Negative keywords to stop waste
- Shopping & Performance Max
Do Google ads work for e-commerce & D2C brands?
Google Ads for e-commerce brands work because people search with clear intent: they type what they need, often with "near me" or a city name, and pick from the first few results. Ads put your online store at the top of those results, on Google Maps and on YouTube, and you pay only when someone clicks or calls.
As a Google Ads agency in India, iBACT Digital manages search ads, call ads and Performance Max for e-commerce & D2C brands in every state, including Bengaluru, Mumbai, Delhi NCR, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Jaipur, Lucknow, Kochi, Indore, Chandigarh, Coimbatore, Nagpur and Surat. We choose the right keywords, block wasted clicks with negative keywords and track every call, WhatsApp chat and form.
Want to create demand as well? See Meta Ads for E-commerce Brands. Many e-commerce brands run both: Google for people searching now, Facebook and Instagram to reach people before they search.
Why Google Ads work for e-commerce & D2C brands
Catch people ready to buy
Searches like "buy [product] online" come from people who need a online store now.
Show up nearby
Ads appear in Search and Maps for your area, with call and direction buttons.
Pay per click, control budget
Set a daily budget, pay only for clicks, and stop or scale any time.
Measure every enquiry
Calls, WhatsApp chats and forms are tracked, so you see cost per lead.
Google Ads services for e-commerce brands
Everything you need to get orders from Google Search, Maps and YouTube, managed by one team.
Text ads at the top of Google for searches like "buy [product] online" and "best [product] for [use]".
Show your online store on Maps with directions and call buttons, linked to your Google Business Profile.
Ads that let mobile searchers call you in one tap, shown only during your working hours.
One campaign across Search, Maps, YouTube, Display and Gmail, guided by your conversion goals.
Short video ads that build trust in your online store before people search.
Keyword research, negative keywords, bidding, ad testing and monthly reports, handled for you.
Google Ads campaigns that work for e-commerce brands
We match the campaign to what you need most: enquiries now, more visibility or repeat customers.
- Shopping adsProduct listings with price and image from Merchant CenterBest for sales
- Performance MaxShopping, Search, YouTube and Display in one campaignBest for scaling
- Search adsBrand and high-intent product searchesBest for control
- RemarketingProduct viewers and cart abandonersBest for conversion
Google Ads keywords for e-commerce brands
Examples of searches that show buying intent. We build tight ad groups around them.
Negative keywords we add from day one
These stop your budget going to people who aren't customers.
Sample search ads
100% genuine, easy returns, COD available. Shop the bestsellers.
Up to 30% off on combos. Order today, delivered in 3–5 days.
Ad assets we add
- Sitelinks to your key services, prices and contact page
- Callouts such as offers, timings and guarantees you can stand behind
- Call asset with your business number
- Location asset from your Google Business Profile
- Structured snippets listing your services or products
- Lead form asset where a quick form suits e-commerce brands
[city], [area], [product] and similar are replaced with your real locations and products. Final keywords come from Google Keyword Planner data for your market.
Targeting and bidding for e-commerce brands
- 1Location: radius or pin codes around your online store, or the cities and states you serve
- 2Ad schedule: show ads during your working hours, with call ads only when someone can answer
- 3Bidding: start with Maximise Conversions, then move to target cost per lead once data builds
- 4Audiences: remarketing to site visitors and customer lists, where policy allows
- 5Devices: mobile-first, since most local searches and calls happen on phones
Sample monthly Google Ads plan for a online store
An example split for a starting budget. We adjust it to your goals and what the data shows after the first few weeks.
| Campaign | Purpose | Budget |
|---|---|---|
| Shopping ads | Product listings with price and image from Merchant Center | ₹22,500 |
| Performance Max | Shopping, Search, YouTube and Display in one campaign | ₹12,500 |
| Search ads | Brand and high-intent product searches | ₹10,000 |
| Remarketing | Product viewers and cart abandoners | ₹5,000 |
| Total ad budget | Paid directly to Google + 18% GST | ₹50,000 |
When to push harder
Peak periods for e-commerce brands: Festive sales (Navratri to Diwali), end-of-season sales and brand launches. We raise budgets 2–4 weeks before these, when people start planning, and keep a steady always-on campaign the rest of the year.
Google Ads leads calculator for e-commerce brands
Enter your budget and numbers to estimate orders, new kept orders and your full monthly cost. The starting values are only examples.
Typical CPC tier for e-commerce brands: lower, about ₹5 – ₹40 per click. Your real numbers depend on city, offer, competition and follow-up speed.
Estimated orders per month
—
Estimate only, using the numbers you enter. 18% GST applies to ad spend and to our fee; GST-registered businesses can usually claim it as input tax credit.
How much do Google Ads cost for e-commerce brands?
Your monthly cost has three parts: the ad budget paid to Google, 18% GST on that spend, and our management fee.
| Item | Typical amount |
|---|---|
| Cost per click (CPC) | ₹5 – ₹40 (lower tier) |
| Ad budget to start | ₹25,000 – ₹1,00,000 a month |
| Management fee (iBACT Digital) | From ₹7,999 a month + GST |
CPC tiers are the rough ranges shown on our Google Ads page; your real CPC depends on keywords, competition, Quality Score and location. See our full Google Ads cost in India guide.
What to measure for e-commerce brands
We report these every month, so you see what each rupee brings back.
| Metric | What it shows | Good sign |
|---|---|---|
| Click-through rate | Share of people who click your ad | 4–8% is a good search benchmark |
| Cost per order | What each order costs you | Falls as campaigns learn |
| Lead-to-kept order rate | Share of orders that become kept orders | Depends on your follow-up speed |
| Cost per new kept order | Ad spend and fee divided by new kept orders | The number that matters most |
| Return on ad spend | Sales value divided by ad spend | Above 3× is a healthy target for many businesses |
Google Ads management plans
A fixed monthly fee for management, keywords and tracking. Your ad budget is paid directly from your own ad account.
Starter
For local businesses starting with Google Search ads.
₹7,999+ GST / month · ad spend up to ₹50,000
- Free account audit or new account setup
- Search campaign with up to 3 ad groups
- Keyword research and negative keywords
- Call, WhatsApp and form conversion tracking
- Ad copy and assets
- Weekly optimisation
- Monthly report
- Performance Max and YouTube
- Shopping ads
Growth
For growing businesses ready to scale leads.
₹14,999+ GST / month · ad spend up to ₹2,00,000
- Everything in Starter, plus:
- Search, Performance Max and remarketing
- Unlimited ad groups and A/B tests
- Google Analytics 4 setup and linking
- Landing page recommendations
- Fortnightly updates and monthly review call
- Dedicated account manager on WhatsApp
Scale
For larger budgets and e-commerce brands.
₹24,999/ month minimum · 10% of ad spend + GST
- Everything in Growth, plus:
- Ad spend above ₹2,00,000 a month
- Shopping and Merchant Center feed management
- YouTube and Demand Gen campaigns
- Advanced bidding and audience strategy
- Weekly reports and priority support
GST at 18% applies to the management fee. Ad spend is separate and paid to Google, with 18% GST. No lock-in; we recommend at least 3 months so campaigns can learn.
Want a free Google Ads plan for your online store?
Tell us your area and goal. We'll send ideas, a budget plan and the exact price on WhatsApp.
Google ad rules for e-commerce brands
Ads that break these rules get rejected or can restrict your account. We set up every campaign within them.
- Merchant CenterProduct data, prices, shipping and returns must match your website.
- Shopping policiesRestricted products (some supplements, adult items) face limits.
- WebsiteClear contact, returns and privacy pages are required.
- TrackingUse enhanced conversions or server-side tracking for accurate sales data.
Google Ads mistakes e-commerce brands should avoid
- 1No negative keywords, so ads show for searches like "free" and "second hand"
- 2Broad match keywords without enough conversion data
- 3Sending clicks to the home page instead of a focused landing page
- 4Calls and WhatsApp chats not tracked as conversions
- 5Ads running at night when nobody can answer the phone
- 6Judging results in the first week, before campaigns learn
Before you start: a checklist for e-commerce brands
- A landing page about e-commerce brands, not just your home page
- Phone number, WhatsApp and a short form above the fold
- Prices or starting prices, and what's included
- Real photos, reviews you're allowed to show, and your address
- Fast mobile loading (under 3 seconds)
- Call and form tracking tested before launch
How we run your Google Ads
Free planDay 1–2
We review your current ads, website and competitors, and share a plan: goal, audience, budget, offer and creatives.
Set-upWeek 1
Account, tracking, lead routing and the first ads, all in your own ad account, which you always own.
LaunchWeek 1–2
Campaigns go live with 2–3 variations to test.
OptimiseWeekly
We cut what doesn't work, move budget to what does and refresh ads.
ReportMonthly
Leads, cost per lead and customers in a simple report, plus next month's plan.
Why e-commerce brands choose iBACT Digital
- 01Your account, your dataAds run in your own Google Ads account and billing; you keep everything if you ever leave.
- 02Built for e-commerce brandsCampaigns, keywords and follow-up designed around how e-commerce brands actually win customers.
- 03Every lead trackedCalls, WhatsApp chats and forms are tracked, so you see cost per lead and cost per customer.
- 04Clear, fixed feesManagement from ₹7,999 a month + GST, with no lock-in.
- 05One team for growthWebsite, Google, Meta, WhatsApp API and registrations from one team, so nothing falls through the gaps.
Google Ads for e-commerce brands: frequently asked questions
Which Google campaigns work for online stores?+
Shopping and Performance Max from a clean Merchant Center feed, plus Search for brand and high-intent product terms.
Do we need Merchant Center?+
Yes, for Shopping and Performance Max product ads. We set up the feed and fix disapprovals.
How much do Google Ads cost for e-commerce brands?+
Clicks for e-commerce brands are usually in the lower CPC tier, about ₹5 – ₹40. Most businesses start with ₹15,000–₹50,000 a month in ad budget, plus GST and our management fee from ₹7,999.
How soon will Google Ads bring orders?+
Search ads can bring enquiries within the first few days. Results improve over 3–6 weeks as we add negative keywords, refine bids and learn which searches convert.
Do you run Google Ads for e-commerce brands in my city?+
Yes. We manage Google Ads online for e-commerce & D2C brands across India, including Bengaluru, Mumbai, Delhi NCR, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Jaipur, Lucknow, Kochi, Indore, Chandigarh, Coimbatore, Nagpur and Surat, targeting your area, pin codes or the whole country.
Will I own the Google Ads account?+
Yes. Campaigns run in your own Google Ads account and billing; you keep all data if you ever stop working with us.
Should e-commerce brands use Google Ads or Meta Ads?+
Google Ads catch people searching now; Meta Ads create demand and retarget. Many e-commerce brands use both. See Meta Ads for E-commerce Brands.
Do you write the ads and landing page advice?+
Yes. We write ad copy and assets, and share landing page recommendations so more clicks become enquiries.
Get more customers for your online store
Tell us your area, offer and budget. We'll reply on WhatsApp with a free Google ad plan.
iBACT Digital (IBACT Innovations Pvt Ltd) manages ads in your own Google Ads account; ad spend is paid by you directly to Google. iBACT Digital is an independent agency and is not affiliated with Google. Results depend on your offer, keywords, landing page, area, budget and follow-up, and are not guaranteed. Cost ranges are planning estimates.