Facebook & Instagram Ads for Solar Installers
Get rooftop solar leads from home owners who qualify. We run Facebook and Instagram ads for solar installers with savings explainers, installation Reels and lead forms that ask electricity bill, roof type and location.
- Home owner leads with bill & roof type
- Subsidy & savings explainers
- Installation Reels
- Site survey bookings
Do Facebook & Instagram ads work for rooftop solar installers & solar companies?
Facebook and Instagram ads for solar work best when they explain savings honestly and qualify by bill amount and roof: installation Reels, clear information on any government subsidy that applies, and lead forms asking monthly bill, roof type and whether the person owns the home.
As a Meta Ads agency in India, iBACT Digital runs Facebook ads for solar companies, Instagram ads for solar companies and WhatsApp campaigns from one plan, so every rupee is tracked from the first view to the enquiry. We manage campaigns online for rooftop solar installers & solar companies in every state, including Bengaluru, Mumbai, Delhi NCR, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Jaipur, Lucknow, Kochi, Indore, Chandigarh, Coimbatore, Nagpur and Surat, and target your exact area, city or the whole country.
Prefer people who are already searching? See Google Ads for Solar Companies. Many solar companies use both: Google for people searching now, Meta to create demand and bring them back.
Why Meta Ads work for rooftop solar installers & solar companies
Home owners only
Qualify ownership and roof in the form.
Savings sell
A clear payback explanation drives action.
Show installations
Real installations build trust.
High value
Each installation is a big ticket.
Meta Ads services for solar companies
Everything you need to get solar leads from Facebook, Instagram and WhatsApp, managed by one team.
Feed, Reels and Stories ads on Facebook that reach people likely to become installations, with your offer and a clear next step.
Reels and Stories built for Instagram, where people discover new solar companies and save ideas.
Click-to-WhatsApp ads that start a chat with your team, so a solar lead turns into a conversation in seconds.
Instant lead forms with qualifying questions, sent to your WhatsApp, sheet or CRM the moment someone submits.
Ads for people who watched your videos, visited your website or messaged you, to bring them back when they're ready.
Ad scripts, edits and designs included in your plan, refreshed regularly so results don't drop.
Facebook & Instagram campaigns that work for solar companies
We match the campaign to what you need most: enquiries now, more visibility or repeat customers.
- Lead formsSite survey requests with bill and roofBest for residential
- Click-to-WhatsAppSavings and subsidy questionsBest for education
- Lead forms (B2B)Commercial and factory solarBest for big projects
- RetargetingViewers and form openersBest for conversion
6 Meta ad ideas for solar companies
Ready-to-run ideas with the format that suits each. We adapt the offer and wording to your business.
Estimate based on bill.
Example line: "Paying ₹3,000+ a month for power? Check your solar savings."Team installing panels.
Example line: "A 3 kW rooftop system installed in a day."How the applicable scheme works (accurately).
Example line: "How the rooftop solar subsidy works."Real customer, with consent.
Example line: "His bill dropped after going solar." (real numbers only)Survey offer.
Example line: "Book a free rooftop survey."Factories and offices.
Example line: "Cut your factory's power costs with solar."Who to target with ads for solar companies
- 1Home owners in independent houses
- 2Areas with independent houses in your service region
- 3Business owners for commercial solar
- 4Retargeting viewers
- 5Excluding renters via form questions
Sample monthly Meta Ads plan for a solar business
An example split for a starting budget. We adjust it to your goals and what the data shows after the first few weeks.
| Campaign | Purpose | Budget |
|---|---|---|
| Lead forms | Site survey requests with bill and roof | ₹18,000 |
| Click-to-WhatsApp | Savings and subsidy questions | ₹10,000 |
| Lead forms (B2B) | Commercial and factory solar | ₹8,000 |
| Retargeting | Viewers and form openers | ₹4,000 |
| Total ad budget | Paid directly to Meta + 18% GST | ₹40,000 |
When to push harder
Peak periods for solar companies: Before summer and around subsidy announcements. We raise budgets 2–4 weeks before these, when people start planning, and keep a steady always-on campaign the rest of the year.
Meta Ads leads calculator for solar companies
Enter your budget and numbers to estimate solar leads, new installations and your full monthly cost. The starting values are only examples.
Starting values are examples; there is no reliable published benchmark for this industry. Your real numbers depend on city, offer, competition and follow-up speed.
Estimated solar leads per month
—
Estimate only, using the numbers you enter. 18% GST applies to ad spend and to our fee; GST-registered businesses can usually claim it as input tax credit.
How much do Facebook ads cost for solar companies?
Your monthly cost has three parts: the ad budget paid to Meta, 18% GST on that spend, and our management fee.
| Item | Typical amount |
|---|---|
| Cost per lead or enquiry | Varies by city, offer and season |
| Ad budget to start | ₹20,000 – ₹80,000 a month |
| Management fee (iBACT Digital) | From ₹7,999 a month + GST |
We could not find a reliable published cost-per-lead benchmark for this industry, so we estimate yours from your city, offer and competition in your free ad plan. See our full Meta Ads cost in India guide.
What to measure for solar companies
We report these every month, so you see what each rupee brings back.
| Metric | What it shows | Good sign |
|---|---|---|
| Cost per solar lead | What each solar lead costs you | Falls as campaigns learn |
| Lead-to-installation rate | Share of solar leads that become installations | Depends on your follow-up speed |
| Cost per new installation | Ad spend and fee divided by new installations | The number that matters most |
| Return on ad spend | Sales value divided by ad spend | Above 3× is a healthy target for many businesses |
Meta Ads management plans
A fixed monthly fee for management and creatives. Your ad budget is paid directly from your own ad account.
Starter
For local businesses starting with Facebook and Instagram ads.
₹7,999+ GST / month · ad spend up to ₹50,000
- Free audit or new ad account and portfolio setup
- 1 campaign: lead form or click-to-WhatsApp
- 6 ad creatives a month, including 1 Reel edit
- Meta pixel and lead tracking
- Audience and location targeting
- Weekly optimisation
- Monthly report
- Catalogue and sales campaigns
- Conversions API
Growth
For growing businesses ready to scale leads and sales.
₹14,999+ GST / month · ad spend up to ₹2,00,000
- Everything in Starter, plus:
- Up to 3 campaigns: leads, WhatsApp, sales or retargeting
- 12 ad creatives a month, including 3 Reel edits
- Conversions API and event setup
- Lookalike and retargeting audiences
- Creative A/B testing every month
- Fortnightly updates and monthly review call
- Dedicated account manager on WhatsApp
Scale
For larger budgets and e-commerce brands.
₹24,999/ month minimum · 10% of ad spend + GST
- Everything in Growth, plus:
- Ad spend above ₹2,00,000 a month
- Catalogue, Advantage+ sales and dynamic product ads
- 20+ creatives a month with Reels and UGC-style edits
- Full-funnel strategy across Facebook, Instagram, WhatsApp and Threads
- Weekly reports and priority support
GST at 18% applies to the management fee. Ad spend is separate and paid to Meta, with 18% GST. No lock-in; we recommend at least 3 months so campaigns can learn.
Want a free Meta Ads plan for your solar business?
Tell us your area and goal. We'll send ideas, a budget plan and the exact price on WhatsApp.
Meta ad rules for solar companies
Ads that break these rules get rejected or can restrict your account. We set up every campaign within them.
- Subsidy accuracyDescribe government subsidies accurately and only where they apply.
- Savings claimsSavings depend on usage and tariff; avoid guarantees.
- Real installationsShow your own projects.
- RegistrationsMention vendor registrations accurately.
Facebook ad mistakes solar companies should avoid
- 1Leads from renters and apartment residents who can't install
- 2Promising fixed savings
- 3Inaccurate subsidy claims
- 4No bill-amount question
- 5Slow site visits
- 6Targeting areas you don't serve
Before you start: a checklist for solar companies
- A clear offer or reason to act this week
- Real photos or videos of your own work, people and place
- Your price or starting price where possible
- One clear action: WhatsApp, call or form
- A fast reply process for every solar lead
- Fresh creatives every 2–4 weeks
How we run your Meta Ads
Free planDay 1–2
We review your current ads, website and competitors, and share a plan: goal, audience, budget, offer and creatives.
Set-upWeek 1
Account, tracking, lead routing and the first ads, all in your own ad account, which you always own.
LaunchWeek 1–2
Campaigns go live with 2–3 variations to test.
OptimiseWeekly
We cut what doesn't work, move budget to what does and refresh ads.
ReportMonthly
Leads, cost per lead and customers in a simple report, plus next month's plan.
Why solar companies choose iBACT Digital
- 01Your account, your dataAds run in your own Meta account and billing; you keep everything if you ever leave.
- 02Built for solar companiesCampaigns, creatives and follow-up designed around how solar companies actually win customers.
- 03Every lead trackedCalls, WhatsApp chats and forms are tracked, so you see cost per lead and cost per customer.
- 04Clear, fixed feesManagement from ₹7,999 a month + GST, with no lock-in.
- 05One team for growthWebsite, Google, Meta, WhatsApp API and registrations from one team, so nothing falls through the gaps.
Meta Ads for solar companies: frequently asked questions
Do Facebook ads work for rooftop solar?+
Yes, with lead forms that qualify by bill amount, roof type and home ownership.
How do we avoid unqualified solar leads?+
Ask home ownership, roof type and monthly bill; target areas with independent houses.
Can we mention government subsidies?+
Yes, accurately and only where they apply to the customer.
How much should a solar installer spend?+
Many spend ₹30,000–₹1,00,000 a month.
Can ads bring commercial solar projects?+
Yes, with separate lead campaigns aimed at business owners.
How soon do solar leads convert?+
Expect weeks: site survey, proposal and financing take time.
Do you run Facebook and Instagram ads for solar companies in my city?+
Yes. We manage ads online for rooftop solar installers & solar companies across India, including Bengaluru, Mumbai, Delhi NCR, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Jaipur, Lucknow, Kochi, Indore, Chandigarh, Coimbatore, Nagpur and Surat, and target your exact area, city or the whole country.
Can ads for solar companies run in Hindi or regional languages?+
Yes. We write ads in English, Hindi and major regional languages, and target people by language and location.
How do I get started with Meta Ads for my solar business?+
Share your business details on WhatsApp or the form. We send a free plan with goal, audience, budget and ad ideas, then set up tracking and launch within about a week.
Should solar companies use Google Ads or Meta Ads?+
Google Ads catch people already searching; Meta Ads create demand and bring people back. Many solar companies start with one and add the other. See Google Ads for Solar Companies.
Get more customers for your solar business
Tell us your area, offer and budget. We'll reply on WhatsApp with a free Facebook & Instagram ad plan.
iBACT Digital (IBACT Innovations Pvt Ltd) manages ads in your own Meta account; ad spend is paid by you directly to Meta. Results depend on your offer, creative, area, budget and follow-up, and are not guaranteed. Cost ranges are planning estimates.