Google Ads Lead Generation Services for Ready-to-Buy Enquiries
People who search on Google already need what you sell. Our Google Ads lead generation services put your business in front of them at that moment and turn the click into a call, a WhatsApp chat or a form, with spam filtered out and every lead sent to you instantly. Plans from ₹7,999 a month, no lock-in, and the ad account always in your name.
Updated · Written and reviewed by the iBACT Digital performance marketing team
- High-intent keywords, not random clicks
- Calls, WhatsApp chats & forms tracked
- Spam and junk leads filtered
- Leads delivered to WhatsApp, sheet or CRM
- Reply in minutes
- Free lead plan
- No lock-in
Google Ads lead generation services: the short answer
Google Ads lead generation means using Google Search, call and local ads to get enquiries from people who are actively searching for your service, such as "dentist near me" or "GST consultant in Pune". A good lead generation service picks buyer-intent keywords, sends clicks to a fast landing page with call, WhatsApp and form options, filters out spam, delivers every lead to you instantly and reports your cost per lead. With iBACT Digital, plans cost ₹7,999 a month (ad spend up to ₹50,000), ₹14,999 (up to ₹2 lakh) or 10% of ad spend, minimum ₹24,999, plus GST. Your ad budget is paid directly to Google, and there is no lock-in.
Why Google Ads works so well for lead generation
On most platforms you interrupt people. On Google, they come to you: someone types what they need, often with a city or "near me", and your ad answers at that moment. That's why Google Ads leads are usually closer to buying than leads from social media, even if each click costs more.
But high intent doesn't mean easy leads. The same search budget can bring 20 genuine enquiries or 200 junk ones, depending on which searches you pay for, what the landing page asks, how spam is filtered and how quickly someone calls back. Lead generation is about controlling all of that, not just running ads.
People looking for your service today, often comparing two or three providers before calling.
Searches with a city, area or "near me", great for clinics, shops, services and repairs.
Emergencies and quick needs: plumbers, pest control, ambulances, tow trucks, legal help.
Higher-value services like interiors, admissions, B2B and real estate, where follow-up matters most.
5 ways to get leads from Google Ads
We usually combine two or three of these, based on how your customers prefer to contact you.
Search ads to a landing page
The most reliable source: a focused page with a short form, a call button and a WhatsApp button.
Call ads and call assets
A "Call" button right in the ad on mobile, scheduled only for the hours your team can answer.
WhatsApp from the landing page
A pre-filled WhatsApp message one tap away, tracked as a conversion so Google learns from it.
Lead form assets
A form inside the ad itself, for eligible accounts, with leads downloaded or sent to your CRM.
Local and Maps
Location assets and Performance Max for store goals, linked to your Google Business Profile, for calls and direction requests.
Remarketing
Reminding people who visited but didn't enquire, often the cheapest leads in the account.
Buyer-intent keywords: what we pay for, and what we block
Lead generation starts with choosing searches. We build every campaign around this ladder.
| Search type | Example | What we do |
|---|---|---|
| Ready to buy | "AC repair near me", "GST registration consultant Pune" | Highest priority: exact and phrase match, strongest bids |
| Comparing | "best dental clinic in Andheri", "interior designer cost 2BHK" | Include, with ads that show price, proof and an offer |
| Researching | "how to start an online business" | Usually exclude for lead campaigns, or use only for remarketing |
| Wrong intent | "jobs", "free", "course", "salary", "DIY", "PDF" | Block with negative keyword lists from day one |
| Wrong place | Cities or areas you don't serve | Block with location settings and negatives |
Landing pages that turn clicks into enquiries
What every lead page needs
- A headline that matches the search, with your city
- Price range or starting price, if you can share it
- Call, WhatsApp and a form of 3 to 4 fields, visible without scrolling on mobile
- Proof: years in business, licences, photos of real work, genuine reviews
What kills conversions
- Sending ads to your home page instead of a focused page
- Slow pages on mobile data
- Long forms asking for details you don't need yet
- No phone number or WhatsApp option
Don't have a good page? Our team can build one: landing page design.
Our lead quality system: fewer junk and spam leads
Cheap leads that never answer the phone aren't cheap. These steps protect your sales team's time.
- Intent filtering: weekly search-term reviews and negatives, so ads don't show for jobs, free or DIY searches.
- Qualifying questions: one or two short questions, like budget, city or timeline, that put off casual enquiries.
- Spam protection: phone number validation, hidden spam traps and bot protection on website forms.
- Feedback to Google: marking which leads were genuine or became customers, through offline conversion import or enhanced conversions for leads, so bidding learns from real buyers.
- Right conversion goals: only real enquiries counted, never page views or button hovers.
- Ad schedule: ads shown when someone can answer, because a call missed is a lead lost.
Instant lead delivery, and follow-up that wins customers
- Within secondsLead deliveredForm leads sent to your WhatsApp, email, Google Sheet or CRM the moment they come in.
- Within 5 minutesFirst contactCalling back fast makes the biggest difference to how many leads become customers.
- Same daySecond attemptA WhatsApp message if the call wasn't answered, with your name and what they asked about.
- Next 7 daysFollow-upTwo or three polite follow-ups with useful information, not spam.
- Every monthFeedback loopYou tell us which leads were genuine and which became customers; we optimise for more of those.
Want automatic replies and a shared inbox for leads? See WhatsApp Business API and CRM automation.
Google Ads lead calculator: leads and customers from your budget
Enter your budget and numbers to estimate monthly clicks, leads, customers and cost per lead, including GST and our fee.
Picking an industry fills in typical starting assumptions. CPC varies widely by keyword and city; we share real estimates for your keywords in the free audit.
Estimated leads per month
—
Estimate only, using the numbers you enter. Google charges 18% GST on ad spend, which GST-registered businesses can usually claim as input tax credit. Management fee shown excludes GST.
Google Ads lead generation plans and prices
A fixed monthly fee for running your lead campaigns. Your ad budget is paid directly to Google from an account in your name.
Starter
For local businesses starting with Google Search ads.
₹7,999+ GST / month · ad spend up to ₹50,000
- Free account audit or new account setup
- Search campaign with up to 3 ad groups
- Keyword research and negative keywords
- Call, WhatsApp and form conversion tracking
- Ad copy and assets
- Weekly optimisation
- Monthly report
- Performance Max and YouTube
- Shopping ads
Growth
For growing businesses ready to scale leads.
₹14,999+ GST / month · ad spend up to ₹2,00,000
- Everything in Starter, plus:
- Search, Performance Max and remarketing
- Unlimited ad groups and A/B tests
- Google Analytics 4 setup and linking
- Landing page recommendations
- Fortnightly updates and monthly review call
- Dedicated account manager on WhatsApp
Scale
For larger budgets and e-commerce brands.
₹24,999/ month minimum · 10% of ad spend + GST
- Everything in Growth, plus:
- Ad spend above ₹2,00,000 a month
- Shopping and Merchant Center feed management
- YouTube and Demand Gen campaigns
- Advanced bidding and audience strategy
- Weekly reports and priority support
18% GST applies to the fee. Ad spend is separate and paid to Google, which also charges 18% GST that GST-registered businesses can usually claim back. No lock-in; we recommend at least 3 months so campaigns can learn which leads become customers.
What affects your cost per lead on Google Ads
| Factor | Why it matters |
|---|---|
| Industry and competition | Loans, insurance, real estate and legal searches cost far more per click than local services |
| City | Metro searches are usually more competitive than smaller cities |
| Keyword intent | Ready-to-buy searches cost more per click but convert far better |
| Landing page | A page that converts 8% instead of 3% cuts cost per lead by more than half |
| Offer | A clear price, free inspection or quick quote lifts enquiries |
| Tracking | Without correct conversions, Google's bidding can't learn what a good lead is |
Budgets and click costs explained: Google Ads cost in India.
Google Ads leads vs Facebook & Instagram leads
| Google Ads | Meta Ads | |
|---|---|---|
| How people find you | They search for your service | Your ad appears while they scroll |
| Intent | Usually higher: they need it now | Lower at first; interest is created by the ad |
| Cost per click | Usually higher | Usually lower |
| Lead volume | Limited by how many people search | Can scale to large audiences |
| Best for | Services, urgent needs, local businesses, B2B | Offers, products, new demand, events |
Many businesses run both. See our Meta Ads lead generation services.
Google Ads lead generation by industry
Search behaviour and lead value differ by industry. See our industry guides:
How our Google Ads lead generation service works
Lead planDay 1–2
Your services, cities, what a good lead looks like and what one is worth to you.
Keywords & negativesDay 2–3
Buyer-intent keyword list, negative lists and expected cost per click.
Page & trackingDay 3–5
Landing page reviewed or built; calls, WhatsApp and forms tracked; spam protection on.
Lead deliveryDay 5
Leads routed to your WhatsApp, sheet or CRM and tested with real submissions.
LaunchDay 6–7
Campaigns go live with daily search-term checks for the first two weeks.
Improve lead qualityOngoing
Your feedback on leads shapes keywords, bids and questions every month.
Lead generation KPIs we report
| KPI | What it tells you |
|---|---|
| Leads by type | Calls, WhatsApp chats and forms, each counted separately |
| Cost per lead | Ad spend divided by genuine leads |
| Genuine lead rate | Share of leads that were real, reachable and relevant, from your feedback |
| Cost per customer | What it really costs to win one customer from Google |
| Landing page conversion rate | How many visitors became leads, and where they dropped off |
| Top lead-bringing searches | The exact searches that produced customers, so we can bid more on them |
Lead generation mistakes that waste Google Ads budget
- Sending ads to the home page instead of a focused lead page.
- Counting page views or clicks as "conversions", so Google optimises for the wrong thing.
- Broad keywords without negatives, bringing job seekers and students.
- Running call ads when nobody is there to answer.
- Calling leads back the next day.
- Judging by cost per lead only, never by cost per customer.
Not getting leads at all? Read Google Ads not working? 12 reasons and our step-by-step guide to getting leads from Google Ads.
How to choose a Google Ads lead generation company
- Will the leads come to me directly and instantly, and will I own the ad account?
- Do they track calls and WhatsApp, not only forms?
- How do they filter spam and junk leads?
- Do they report cost per genuine lead and ask for my feedback on lead quality?
- Are they selling me "leads" from a shared pool, or running ads only for my business?
- Do they promise a fixed number of leads? Be careful: honest companies give estimates, not guarantees.
Want the account fully managed beyond lead campaigns? See our Google Ads management company page.
Leads, pages and follow-up with one team
Google lead campaigns
Buyer-intent keywords, call and WhatsApp tracking, and weekly optimisation.
Google AdsLanding pages that convert
Fast, focused pages with forms, calls and WhatsApp, built for ad traffic.
Landing page designNo lead left waiting
WhatsApp Business API and CRM automation for instant replies and reminders.
WhatsApp APIGoogle Ads lead generation: frequently asked questions
What are Google Ads lead generation services?+
They are services that run Google Search, call and local ads to bring you enquiries from people actively searching for what you offer, and turn those clicks into calls, WhatsApp chats and form leads, with tracking, spam filtering, instant lead delivery and cost-per-lead reporting.
Are Google Ads leads better than Facebook leads?+
Google leads are usually higher intent, because people searched for your service, but each click often costs more and volume is limited by how many people search. Facebook and Instagram can bring more leads at a lower cost, often with lower intent. Many businesses use both.
How much does a lead from Google Ads cost in India?+
It varies widely by industry, city and keyword. Local services can see low cost per lead, while loans, insurance, real estate and legal are far more expensive. We share an estimate for your keywords and city in the free lead plan.
How much do your Google Ads lead generation services cost?+
₹7,999 a month for ad spend up to ₹50,000, ₹14,999 a month up to ₹2 lakh, and 10% of ad spend with a ₹24,999 minimum above that, plus 18% GST. Your ad budget is separate and paid directly to Google.
Do you sell leads or run ads for my business?+
We run ads only for your business, in a Google Ads account in your name. Leads come to you directly and are never shared or resold to anyone else.
How soon will I start getting leads?+
Search campaigns usually bring the first enquiries within days of launch. Cost per lead and lead quality improve over the first 4 to 12 weeks as we block poor searches and Google learns which leads become customers.
Can you guarantee a number of leads?+
No. Lead volume depends on how many people search, your budget, competition, your offer and your landing page. We give realistic estimates before you start and report every lead honestly.
How do you reduce fake and junk leads?+
By blocking job, free and DIY searches with negative keywords, adding one or two qualifying questions, validating phone numbers, protecting forms from bots, counting only real enquiries as conversions and feeding lead quality back to Google.
Can I get leads directly on WhatsApp?+
Yes. People can tap a WhatsApp button on your landing page with a pre-filled message, and form leads can be sent to your WhatsApp the moment they arrive. Both are tracked as conversions.
Do you track phone calls from Google Ads?+
Yes. We track call clicks from ads and from your landing page as conversions, and schedule call ads only when your team can answer.
What are lead form assets?+
Lead form assets let people fill a short form inside the Google ad without visiting your website. They are available to eligible accounts and work best alongside a good landing page, not instead of one.
Do I need a landing page for Google Ads lead generation?+
In most cases yes. A fast, focused page with a short form, call and WhatsApp buttons usually converts far better than a home page. We review yours in the free plan and can build one if needed.
Where will my leads be delivered?+
Wherever your team works: WhatsApp, email, a Google Sheet or your CRM. We test the delivery with real submissions before launch.
What is offline conversion import?+
It tells Google which leads became genuine prospects or customers, using data from your CRM or a sheet. Google then bids more for searches and people similar to your real buyers. It suits businesses with a steady number of leads each month.
Which businesses get the best results from Google Ads leads?+
Businesses people search for when they need them: clinics, hospitals, diagnostic labs, home services, repairs, packers and movers, coaching, study abroad, interiors, legal and CA services, solar and B2B suppliers.
Can you generate leads in a specific city or area?+
Yes. We target any city, radius or pin code you serve, and block searches and locations you don't serve.
What budget do I need for Google Ads lead generation?+
Most local businesses start with about ₹15,000 to ₹30,000 a month in ad spend so the campaign gets enough clicks and leads to learn. Competitive industries need more. We suggest a budget in your lead plan.
How quickly should I call a Google Ads lead?+
As fast as possible, ideally within 5 minutes. People often contact two or three businesses, and the first to call back usually wins the customer.
Do you also run Meta Ads for leads?+
Yes. Many businesses use Google for people searching now and Facebook and Instagram to reach new customers. See our Meta Ads lead generation services.
Who owns the ad account and the leads?+
You do. The Google Ads account is in your name, leads are delivered to you, and all data stays with you if you stop working with us. There is no lock-in.
Get enquiries from people already searching for you
From ₹7,999 a month, no lock-in and the account in your name. Get a free lead plan on WhatsApp.
iBACT Digital is a brand of IBACT Innovations Pvt Ltd. Fees exclude 18% GST. Ad spend is paid directly to Google and is separate from our fee. Lead volume and cost depend on your industry, location, offer, landing page, budget and Google's ad auction; no number of leads is guaranteed. Google Ads is a trademark of Google LLC; iBACT Digital is an independent company and is not affiliated with or endorsed by Google.