Google Ads by Industry
Every business needs a different Google Ads approach. Pick your industry to see the keywords that bring customers, sample ads, the campaigns that work, Google's ad policies for your sector and a leads calculator, from iBACT Digital, a Google Ads agency working with businesses across India.
- Industry keywords & sample ads
- Google ad policies for your sector
- Leads calculator on every page
- Plans from ₹7,999 a month
Google Ads for your industry
Each page explains how Google Ads work for that business, with search keywords, sample ads and the policies Google applies.
Food & hospitality
Keywords like “restaurants near me” and “best restaurant in [city]”, with search, call and Maps ads.
Google Ads for BakeriesKeywords like “cake shop near me” and “birthday cake delivery [city]”, with search, call and Maps ads.
Google Ads for CaterersKeywords like “caterers near me” and “wedding caterers [city]”, with search, call and Maps ads.
Google Ads for HotelsKeywords like “resorts near [city]” and “hotels in [destination]”, with search, call and Maps ads.
Google Ads for Travel AgenciesKeywords like “tour packages from [city]” and “Kashmir tour package”, with search, call and Maps ads.
Google Ads for Banquet HallsKeywords like “banquet hall near me” and “wedding venue [city]”, with search, call and Maps ads.
Health & wellness
Keywords like “dentist near me” and “best dentist in [city]”, with search and call ads within Google's healthcare policies.
Google Ads for HospitalsKeywords like “hospital near me” and “multispeciality hospital [city]”, with search and call ads within Google's healthcare policies.
Google Ads for Diagnostic LabsKeywords like “blood test near me” and “diagnostic centre near me”, with search and call ads within Google's healthcare policies.
Google Ads for Ayurveda & Wellness CentresKeywords like “ayurvedic clinic near me” and “panchakarma treatment [city]”, with search and call ads within Google's healthcare policies.
Google Ads for GymsKeywords like “gym near me” and “gym membership fees [area]”, with search, call and Maps ads.
Google Ads for SalonsKeywords like “salon near me” and “best salon in [area]”, with search, call and Maps ads.
Google Ads for Optical StoresKeywords like “optical shop near me” and “eye test near me”, with search, call and Maps ads.
Google Ads for Pet BusinessesKeywords like “pet shop near me” and “dog grooming near me”, with search, call and Maps ads.
Education
Keywords like “NEET coaching in [city]” and “JEE coaching near me”, with search and YouTube ads timed to admissions.
Google Ads for SchoolsKeywords like “schools near me” and “best CBSE school in [area]”, with search and YouTube ads timed to admissions.
Google Ads for CollegesKeywords like “BBA colleges in [city]” and “engineering colleges in [state]”, with search and YouTube ads timed to admissions.
Google Ads for Online CoursesKeywords like “online [skill] course” and “[skill] course with certificate”, with search and YouTube ads timed to admissions.
Google Ads for Study Abroad ConsultantsKeywords like “study in Canada consultants [city]” and “study abroad consultants near me”, with search and YouTube ads timed to admissions.
Google Ads for Dance & Music AcademiesKeywords like “dance classes near me” and “music classes near me”, with search and YouTube ads timed to admissions.
Retail & e-commerce
Keywords like “buy [product] online” and “[product] price”, with Shopping and Performance Max.
Google Ads for Fashion BoutiquesKeywords like “boutique near me” and “designer boutique in [city]”, with search, call and Maps ads.
Google Ads for JewellersKeywords like “jewellery shop near me” and “gold jewellery [city]”, with search, call and Maps ads.
Google Ads for Furniture StoresKeywords like “furniture shop near me” and “sofa set price [city]”, with Shopping and Performance Max.
Google Ads for Electronics StoresKeywords like “mobile shop near me” and “[phone model] price in [city]”, with Shopping and Performance Max.
Google Ads for Grocery StoresKeywords like “grocery store near me” and “supermarket near me”, with search, call and Maps ads.
Home & property
Keywords like “interior designers in [city]” and “home interior cost [city]”, with search, call and Maps ads.
Google Ads for Home ServicesKeywords like “AC repair near me” and “pest control near me”, with search, call and Maps ads.
Google Ads for Solar CompaniesKeywords like “rooftop solar [city]” and “solar panel installation near me”, with search, call and Maps ads.
Google Ads for Packers & MoversKeywords like “packers and movers near me” and “packers and movers [city] to [city]”, with search, call and Maps ads.
Events & photography
Keywords like “wedding planner in [city]” and “event management company [city]”, with search, call and Maps ads.
Google Ads for PhotographersKeywords like “wedding photographer in [city]” and “pre wedding shoot [city]”, with search, call and Maps ads.
Automobile
Keywords like “[model] on road price [city]” and “[brand] showroom near me”, with search, call and Maps ads.
Google Ads for Car Service CentresKeywords like “car service near me” and “car service center [area]”, with search, call and Maps ads.
Finance
Keywords like “health insurance for family” and “term insurance plan”, with search ads after Google's financial services verification.
Google Ads for Loans & NBFCsKeywords like “business loan” and “home loan balance transfer”, with search ads after Google's financial services verification.
B2B & technology
Keywords like “[product] manufacturer in india” and “[product] supplier [city]”, with search ads with offline conversion tracking.
Google Ads for SaaS & IT CompaniesKeywords like “[category] software” and “best [category] software india”, with search ads with offline conversion tracking.
Google Ads for Recruitment AgenciesKeywords like “recruitment agency [city]” and “staffing company [city]”, with search ads aimed at employers.
Google Ads for Coworking SpacesKeywords like “coworking space near me” and “coworking space [area]”, with search ads with offline conversion tracking.
Google Ads by industry: frequently asked questions
Which industries do you run Meta Ads for?+
We run Google Ads for 40 industries across India, from restaurants, clinics and coaching institutes to e-commerce brands, manufacturers and SaaS companies. Each industry page explains the campaigns, ad ideas, targeting and ad rules that apply.
Is the price different for each industry?+
No. Our Google Ads management plans are the same for every industry: ₹7,999 or ₹14,999 a month, or 10% of ad spend for larger budgets, plus GST. Ad spend is paid directly to Google.
Do some industries have stricter Google Ads policies?+
Yes. Health, finance, employment and some other categories have extra rules, such as Google's healthcare policies, financial services verification in India and limits on personalised ads. Each industry page lists the rules that apply.
My industry isn't listed. Can you still help?+
Yes. Tell us what you sell and to whom, and we'll share a free ad plan for your business.
How do I know what budget my business needs?+
Each industry page has a calculator. Enter your budget, cost per click, conversion rate and customer value to estimate leads, customers and total monthly cost.
Related
Not sure where to start?
Tell us what you sell and where. We'll send a free Google Ads plan on WhatsApp.