Facebook Ads Management Services in India That Bring Leads & Sales
Stop boosting posts and hoping. iBACT Digital manages Facebook ads for businesses across India: the right campaign objective, local and interest targeting, scroll-stopping creatives, Facebook lead forms and Messenger or WhatsApp chats, pixel tracking and weekly optimisation, from ₹7,999 a month with creatives included and no lock-in.
Updated · Written and reviewed by the iBACT Digital performance marketing team
- Facebook lead ads that qualify leads
- Messenger & click-to-WhatsApp ads
- City, pin code & radius targeting
- Your ad account, your data, always
- Reply in minutes
- Free audit
- No lock-in
Facebook ads management services in India: the short answer
Facebook ads management services are done-for-you campaigns on Facebook (and, when it helps, Instagram, Messenger and WhatsApp): a team picks the right objective, builds audiences, creates ads, sets up lead forms and tracking, and optimises every week so you get enquiries and sales at a steady cost. With iBACT Digital, Facebook ads management costs ₹7,999 a month for ad spend up to ₹50,000, ₹14,999 up to ₹2 lakh, or 10% of spend (minimum ₹24,999) above that, plus GST. Creatives are included, the ad budget is paid directly to Meta and there is no lock-in.
What Facebook ads management services cover
Facebook advertising is run from Meta Ads Manager, the same tool used for Instagram ads. A Facebook ads management service takes care of everything in it for you: account and pixel set-up, campaign structure, audiences, budgets, ad creatives and copy, lead forms, testing and reporting. You approve the plan and creatives, answer the leads, and we handle the rest.
Many businesses come to us after boosting posts with little to show for it. The difference is not more budget; it's using the right objective (leads, messages or sales instead of engagement), proper tracking and constant testing.
Why Facebook ads still work for Indian businesses
Huge, broad reach
Facebook reaches people across age groups, cities and smaller towns, including many family and business decision-makers.
Lead forms that work
Pre-filled instant forms make it easy to enquire without leaving Facebook, ideal for services, education, real estate and B2B.
Messenger & WhatsApp
Ads can open a Messenger or WhatsApp chat, so people ask questions right away.
Precise local targeting
Target a city, pin code or a radius around your shop, in the languages your customers speak.
Marketplace placement
Ads can appear in Facebook Marketplace, where people are already browsing to buy.
Retargeting
Show ads again to Page visitors, video viewers, website visitors and past customers.
Our Facebook ads management services
Strategy & set-up
- Goal, offer and audience planning
- Business portfolio, ad account and Page set-up or clean-up
- Meta pixel, Conversions API (Growth and Scale) and event tracking
- Competitor research in Meta's Ad Library
Facebook ad creatives
- Image ads, carousels and short videos sized for Feed, Stories and Reels
- Headlines and ad copy in English, Hindi or regional languages
- Offer-led hooks that pre-qualify people
- Regular creative refresh to avoid ad fatigue
Campaign management
- Lead, messaging, sales, traffic and awareness campaigns
- Interest, lookalike, custom and Advantage+ audiences
- Placement and budget management
- Ad policy checks before launch
Leads, reporting & support
- Instant forms with qualifying questions
- Leads to Google Sheets, CRM or WhatsApp alerts
- Weekly optimisation and monthly reports
- Account manager on WhatsApp (Growth and Scale)
Facebook ad formats and placements we use
| Format or placement | Best used for |
|---|---|
| Image ads in Feed | Clear offers, prices and local services |
| Carousel ads | Several products, services, projects or before-and-after steps |
| Video and Reels ads | Demonstrations, walkthroughs, testimonials you have permission to use |
| Stories | Full-screen, quick offers and events |
| Lead (instant form) ads | Enquiries for services, education, real estate and B2B |
| Messenger and WhatsApp ads | Questions before buying; quick conversations |
| Marketplace | Products, vehicles, property and local deals |
| Catalogue (dynamic) ads | Online stores showing products people viewed |
Meta Ads budget & ROI calculator
Pick your goal and budget to estimate reach, leads and sales, plus the full monthly cost including GST and management.
Goal buttons fill in typical rates. Costs vary widely by city, audience, season and creative; we share real estimates in your free plan.
Estimated leads per month
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Estimate only, using the numbers you enter. 18% GST applies to Meta ad spend, which GST-registered businesses can usually claim as input tax credit. Management fee shown excludes GST.
Facebook ads management plans and prices
One monthly fee covers management and creatives. Your ad budget goes directly to Meta from your own ad account.
Starter
For local businesses starting with Facebook and Instagram ads.
₹7,999+ GST / month · ad spend up to ₹50,000
- Free audit or new ad account and portfolio setup
- 1 campaign: lead form or click-to-WhatsApp
- 6 ad creatives a month, including 1 Reel edit
- Meta pixel and lead tracking
- Audience and location targeting
- Weekly optimisation
- Monthly report
- Catalogue and sales campaigns
- Conversions API
Growth
For growing businesses ready to scale leads and sales.
₹14,999+ GST / month · ad spend up to ₹2,00,000
- Everything in Starter, plus:
- Up to 3 campaigns: leads, WhatsApp, sales or retargeting
- 12 ad creatives a month, including 3 Reel edits
- Conversions API and event setup
- Lookalike and retargeting audiences
- Creative A/B testing every month
- Fortnightly updates and monthly review call
- Dedicated account manager on WhatsApp
Scale
For larger budgets and e-commerce brands.
₹24,999/ month minimum · 10% of ad spend + GST
- Everything in Growth, plus:
- Ad spend above ₹2,00,000 a month
- Catalogue, Advantage+ sales and dynamic product ads
- 20+ creatives a month with Reels and UGC-style edits
- Full-funnel strategy across Facebook, Instagram, WhatsApp and Threads
- Weekly reports and priority support
18% GST applies to the management fee. Ad spend is separate and paid to Meta, which charges 18% GST that GST-registered businesses can usually claim as input tax credit. No lock-in; we recommend at least 3 months. Plans also cover Instagram, Messenger and WhatsApp placements.
How much do Facebook ads cost in India?
There is no fixed price for Facebook ads. You set a daily or lifetime budget, and the cost of each result depends on an auction. Three things make up your total monthly cost:
- Ad spend: what you pay Meta. Most local businesses start with ₹15,000 to ₹30,000 a month so campaigns get enough results to learn.
- 18% GST on ad spend: charged by Meta on Indian ad accounts; claimable as input tax credit if you're GST-registered.
- Management fee: from ₹7,999 a month + GST with us, creatives included.
Cost per lead depends on your industry, city, audience, offer and creative. Simple local leads usually cost much less than leads in competitive fields like real estate, education or finance. Our Facebook and Instagram ads cost guide explains CPM, cost per lead and budgets in detail.
Boosting posts vs managed Facebook ads
| What you get | Managed ads in Ads Manager | Boost post button |
|---|---|---|
| Objectives | Leads, messages, sales, app installs and more | Limited choices |
| Lead forms | Custom instant forms with qualifying questions | Basic options |
| Targeting | Custom, lookalike, retargeting and exclusions | Simpler audiences |
| Testing | Multiple ads and audiences compared | One post at a time |
| Tracking | Pixel, Conversions API, cost per lead and sale | Mostly likes and reach |
| Best for | Leads and sales | Quick visibility for a post |
Facebook ads vs Instagram ads: which should you run?
You usually don't have to choose: both run from the same campaign, and Meta shifts budget to where results are cheaper. As a rough guide, Facebook often suits lead forms, local services, B2B, education and older audiences, while Instagram often suits visual products, fashion, beauty, food and younger audiences. We start with both, then let the data decide. For campaigns across Facebook and Instagram together, see Meta Ads management.
Facebook ads for local businesses
- Radius targeting around your shop, clinic or branch, set in kilometres.
- City and pin code targeting for the exact areas you serve, with exclusions for places you don't.
- Language targeting with ads in Hindi, Marathi, Tamil, Telugu, Kannada, Bengali and more.
- Call, WhatsApp and directions buttons so nearby people contact or visit you.
- Festival and season offers planned ahead for Diwali, weddings, admissions and more.
Facebook lead ads done right
Cheap leads are easy; good leads take set-up. This is how we keep lead quality high.
- 1Higher-intent form typeA review step before submitting reduces accidental and fake leads.
- 2Qualifying questionsBudget, location, timeline or service needed, so your team calls the right people first.
- 3Clear offer and expectationsSay what happens next: "We'll call you within 30 minutes".
- 4Instant deliveryLeads go to Google Sheets, your CRM or WhatsApp alerts the moment they arrive.
- 5Fast follow-upCalling within minutes makes a big difference; WhatsApp Business API auto-replies help.
- 6Feedback loopYou mark good and bad leads; we use that to adjust targeting and forms.
More tips in our guide: how to get leads from Facebook and Instagram ads.
Facebook ad account problems we fix
We find the likely cause and request a review through Meta's official process. Read: Facebook ad account disabled.
We fix wording, images or landing pages that break Meta's advertising standards, then resubmit.
Usually objective, tracking, offer or form issues. Read: Facebook ads not working.
Failed payments, prepaid balance, GST details on invoices and spending limits.
We test and fix the pixel and set up the Conversions API. Read: pixel and Conversions API set-up.
We help recover admin access through Meta's business support options and secure it with proper roles.
How our Facebook ads management works
Free audit & planDay 1–2
We review your Page, ad account and competitors, then share a plan with goals, audiences, budget and ad ideas.
Set-up & trackingDay 2–3
Partner access, pixel and conversion events tested.
Creatives & formsDay 3–5
Ads, copy and lead forms for your approval.
LaunchDay 6–7
Campaigns go live after policy checks; lead delivery tested.
Optimise weeklyOngoing
Weak ads paused, winners scaled, new creatives tested.
Report monthlyOngoing
Spend, leads, cost per lead and sales in plain language, with next steps.
Facebook ads management for your industry
Facebook ads management across India
We work online with businesses in every state and target any city, district or pin code you serve.
How to choose a Facebook ads management service
- Ads run in your own ad account and business portfolio.
- They use lead, message or sales objectives, not just boosts and likes.
- Creatives and lead forms are included, with a clear monthly scope.
- Tracking covers forms, WhatsApp chats and calls.
- Reports show cost per lead and lead quality, not just reach.
- No "guaranteed leads" promises and no long lock-in.
Full checklist: how to choose a Meta Ads agency.
More than ads: Start, Build and Grow with one team
Register your business
GST and company registration, so billing and verification are in order.
GST registrationFacebook ads management: frequently asked questions
What are Facebook ads management services?+
Done-for-you Facebook advertising: a team sets up your ad account and pixel, plans campaigns, creates ads and lead forms, targets the right people, optimises every week and reports results, so you get enquiries and sales instead of just likes.
How much do Facebook ads management services cost in India?+
With iBACT Digital, Facebook ads management costs ₹7,999 a month for ad spend up to ₹50,000, ₹14,999 a month up to ₹2 lakh, and 10% of ad spend with a ₹24,999 minimum above that, plus 18% GST. Ad creatives are included.
How much should I spend on Facebook ads?+
Most local businesses start with about ₹15,000 to ₹30,000 a month in ad spend so campaigns get enough results to learn. You can start smaller, but results take longer to stabilise. Online stores usually need more.
Is GST charged on Facebook ads in India?+
Yes. Meta charges 18% GST on ad spend for Indian ad accounts. If your business is GST-registered and adds its GSTIN to the ad account, you can usually claim it as input tax credit. Our management fee also has 18% GST.
Is boosting a post the same as running Facebook ads?+
No. Boosting is a quick option with limited objectives, targeting and testing. Ads Manager campaigns can optimise for leads, messages or sales, use custom lead forms, retargeting and proper tracking, which usually gives far better results.
Do Facebook ads still work in India?+
Yes. Facebook reaches a wide range of ages, cities and smaller towns, and lead forms, Messenger and click-to-WhatsApp ads work well for many Indian service businesses, local shops, education and B2B.
What types of Facebook ads do you run?+
Lead form ads, Messenger and click-to-WhatsApp ads, sales and catalogue ads, image, carousel, video and Reels ads, retargeting and local awareness ads, chosen to match your goal.
How do you improve Facebook lead quality?+
We use higher-intent forms with a review step, add qualifying questions, set clear expectations in the ad, deliver leads instantly to your team, and adjust targeting based on your feedback on good and bad leads.
Can Facebook ads target my city or nearby area?+
Yes. You can target cities, pin codes or a radius around your business, exclude areas you don't serve, and target people by language and age.
Will my Facebook ads also show on Instagram?+
They can. Campaigns created in Meta Ads Manager can run on Facebook, Instagram, Messenger and WhatsApp placements. We keep or remove placements based on where your results are best.
Do you create the Facebook ad designs and videos?+
Yes. Every plan includes image ads, carousels and short video or Reel edits each month, plus ad copy in English, Hindi or regional languages.
Who owns the Facebook ad account?+
You do. Ads run in an ad account inside your own Meta business portfolio, and we work through partner access. Your Page, pixel, audiences and leads stay with you.
How quickly will Facebook ads bring leads?+
Often within days of launch. Costs settle after the learning phase, roughly the first 50 results per ad set, and results typically improve over the first 2 to 3 months of testing.
My Facebook ad account was disabled. Can you help?+
Yes. We review the likely cause, fix any policy issues and request a review through Meta's official process. We can't guarantee Meta's decision, but most issues have a clear fix.
Why are my Facebook ads getting clicks but no leads?+
Common causes are the wrong objective, a slow or confusing landing page, no WhatsApp or call option, broad targeting or broken tracking. Our free audit finds the main issue.
Do I need a website for Facebook ads?+
No. Lead form ads and Messenger or click-to-WhatsApp ads work without a website. For online sales, a fast website or landing page with the pixel works best.
Is there a minimum contract?+
No lock-in. Plans are month to month, though we recommend at least 3 months so campaigns can learn and improve.
Do you manage Facebook ads for businesses all over India?+
Yes. We manage Facebook ads online for businesses in every state and city, from metros to small towns.
Can you run Facebook ads in Hindi or regional languages?+
Yes. We write ads and forms in Hindi, Marathi, Tamil, Telugu, Kannada, Bengali and other languages, and target people by language.
What reports will I get?+
A monthly plain-language report on spend, leads or sales, cost per result, best ads and audiences, lead quality and the plan for next month.
Should I run Facebook ads or Google Ads?+
Facebook ads create demand by reaching people who aren't searching yet; Google Ads capture people searching right now. Many businesses use both. See our guide comparing Facebook ads and Google Ads.
What do you need from me to start?+
Your goals, offers, areas served, monthly budget, photos or videos, and admin access to your Facebook Page through your business portfolio.
Turn Facebook into your best lead source
Facebook ads management from ₹7,999 a month with creatives included, no lock-in and your account in your name.
iBACT Digital is a brand of IBACT Innovations Pvt Ltd. Management fees exclude 18% GST. Ad spend is paid directly to Meta and is separate from our fee. Results depend on your offer, budget, creative, market and Meta's ad delivery; no results are guaranteed. Facebook, Instagram, Messenger, WhatsApp and Meta are trademarks of Meta Platforms, Inc.; iBACT Digital is an independent company.