Meta Ads Management Company in India for Facebook & Instagram Ads
Hand your Facebook and Instagram ads to a team that manages them every week. iBACT Digital is a Meta Ads management company working with businesses across India: we plan the strategy, set up tracking, make the ad creatives and Reels, launch and optimise your campaigns, and report results in plain language, from ₹7,999 a month, with no lock-in and your ad account always in your name.
Updated · Written and reviewed by the iBACT Digital performance marketing team
- Weekly optimisation, monthly reports
- Ad creatives & Reel edits included
- Pixel & Conversions API tracking
- Fixed monthly fee, no lock-in
- Reply in minutes
- Free audit
- No lock-in
Meta Ads management in India: the short answer
Meta Ads management means a specialist team plans, builds, runs and improves your Facebook, Instagram, Messenger and WhatsApp ads for you, every week, so your ad budget brings leads and sales instead of likes. A good Meta Ads management company in India handles strategy, tracking, creatives, targeting, budgets, testing and reporting. At iBACT Digital, management costs ₹7,999 a month (ad spend up to ₹50,000), ₹14,999 (up to ₹2 lakh) or 10% of ad spend, minimum ₹24,999, plus GST. Creatives are included, your ad budget is paid directly to Meta, and there is no lock-in.
What is Meta Ads management, and why outsource it?
Boosting a post takes one click. Getting steady, affordable leads from Facebook and Instagram takes much more: the right campaign objective, a working pixel and Conversions API, audiences that fit your customers, creatives that stop the scroll, a landing page or form that converts, and someone who checks the numbers every few days and acts on them. That ongoing work is Meta Ads management.
Most business owners don't have the hours to learn Ads Manager, keep up with Meta's frequent changes and design fresh creatives every week. A Facebook and Instagram ads management company gives you a team that already does this daily, for a fixed monthly fee that is usually far less than hiring in-house.
Basic targeting and objectives, little control over who sees it, no proper testing. Fine for reach, weak for leads.
Full control, but a steep learning curve, tracking set-up, creative work and weekly optimisation all fall on you.
Strategy, tracking, creatives, testing and reporting handled by specialists, with your account and data staying yours.
A dedicated person makes sense at high spend, but you also need design, video and tracking skills, which one hire rarely covers.
What our Meta Ads management services include
Everything needed to run Facebook and Instagram ads properly, in one monthly fee.
Strategy & planning
- Goal, offer and target customer for each campaign
- Budget split across campaigns and cities
- Funnel plan: awareness, consideration, conversion, retargeting
- Competitor ad research using Meta's Ad Library
Account & tracking set-up
- Business portfolio, ad account, Page and Instagram linking
- Meta pixel and Conversions API (on Growth and Scale)
- Conversion events: leads, WhatsApp chats, calls, purchases
- Lead delivery to Google Sheets, CRM or WhatsApp
Creatives & copy
- Static designs, carousels and Reel edits every month
- Ad copy and headlines in English, Hindi or regional languages
- Instant forms with qualifying questions
- Creative refresh before ads tire out
Campaign management
- Campaign build: objectives, audiences, placements, schedules
- Advantage+ and manual targeting, tested side by side
- Lookalike and retargeting audiences
- Policy checks before launch to avoid rejections
Optimisation
- Weekly checks on cost per result, frequency and lead quality
- Pausing weak ads and scaling winners
- A/B tests of creatives, offers and audiences
- Budget shifts between campaigns as results change
Reporting & support
- Monthly report in plain language with next steps
- Fortnightly updates and review call on Growth and above
- Account manager on WhatsApp
- Lead quality feedback loop with your sales team
What a Meta Ads management company actually does every month
You should always know what you're paying for. This is our working rhythm.
- Every 2–3 daysHealth checkSpend pacing, rejected ads, broken forms or links, sudden cost jumps and lead delivery.
- Every weekOptimisationReview cost per lead or sale by ad, audience and placement; pause losers, scale winners, adjust budgets.
- Every 2 weeksNew creatives & testsFresh designs or Reels, new hooks and offers tested against the current best ad.
- Every monthReport & planResults against goals, what we learned, lead quality feedback and the plan for next month.
- Every quarterStrategy reviewNew audiences, seasons and festivals, landing page improvements and budget planning.
Meta Ads budget & ROI calculator
Pick your goal and budget to estimate reach, leads and sales, plus the full monthly cost including GST and management.
Goal buttons fill in typical rates. Costs vary widely by city, audience, season and creative; we share real estimates in your free plan.
Estimated leads per month
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Estimate only, using the numbers you enter. 18% GST applies to Meta ad spend, which GST-registered businesses can usually claim as input tax credit. Management fee shown excludes GST.
Meta Ads management plans and packages
A fixed monthly management fee with creatives included. Your ad budget is paid directly to Meta from your own ad account.
Starter
For local businesses starting with Facebook and Instagram ads.
₹7,999+ GST / month · ad spend up to ₹50,000
- Free audit or new ad account and portfolio setup
- 1 campaign: lead form or click-to-WhatsApp
- 6 ad creatives a month, including 1 Reel edit
- Meta pixel and lead tracking
- Audience and location targeting
- Weekly optimisation
- Monthly report
- Catalogue and sales campaigns
- Conversions API
Growth
For growing businesses ready to scale leads and sales.
₹14,999+ GST / month · ad spend up to ₹2,00,000
- Everything in Starter, plus:
- Up to 3 campaigns: leads, WhatsApp, sales or retargeting
- 12 ad creatives a month, including 3 Reel edits
- Conversions API and event setup
- Lookalike and retargeting audiences
- Creative A/B testing every month
- Fortnightly updates and monthly review call
- Dedicated account manager on WhatsApp
Scale
For larger budgets and e-commerce brands.
₹24,999/ month minimum · 10% of ad spend + GST
- Everything in Growth, plus:
- Ad spend above ₹2,00,000 a month
- Catalogue, Advantage+ sales and dynamic product ads
- 20+ creatives a month with Reels and UGC-style edits
- Full-funnel strategy across Facebook, Instagram, WhatsApp and Threads
- Weekly reports and priority support
18% GST applies to the management fee. Ad spend is separate and paid to Meta, which also charges 18% GST that GST-registered businesses can usually claim as input tax credit. No lock-in; we recommend at least 3 months so campaigns can learn and improve.
Meta Ads management fees in India: how companies charge
Agencies and freelancers in India usually use one of these four models. Know which one you're signing up for.
| Fee model | How it works | Good for | Watch out for |
|---|---|---|---|
| Fixed monthly fee | Same fee every month for a defined scope | Small and mid budgets that want predictable costs | Check how many campaigns and creatives are included |
| Percentage of ad spend | Typically a share of monthly spend, often with a minimum | Large and growing budgets | Fee rises with spend even if results don't |
| Hybrid | Fixed fee up to a spend level, then a percentage | Businesses planning to scale | Make sure the switch point is written down |
| Per lead or per sale | Paid only for results | Rarely offered by established agencies | Lead quality can suffer; you may not own the account or data |
Our model is a hybrid: a fixed fee of ₹7,999 or ₹14,999 a month up to ₹2 lakh of ad spend, then 10% of spend with a ₹24,999 minimum. For a full breakdown of ad costs, CPM and cost per lead, read our Meta Ads cost in India guide.
Meta Ads management company vs freelancer vs in-house team
| What you get | Management company | Freelancer | In-house hire |
|---|---|---|---|
| Skills covered | Strategy, media buying, design, video, tracking | Usually media buying; design may be extra | Depends on one person's skills |
| Monthly cost | Fixed fee from ₹7,999 + GST | Varies widely | Salary, tools and training |
| Continuity | A team covers leave and changes | Stops if the person is unavailable | Gaps when they leave |
| Creatives | Included every month | Often charged separately | Needs a designer too |
| Tracking & CAPI | Set up and monitored | Depends on skill | Depends on skill |
| Best for | Most small and growing businesses | Very small, simple campaigns | Very large budgets |
Facebook & Instagram campaigns we manage
Lead ads
Instant forms on Facebook and Instagram with qualifying questions, leads sent to your sheet, CRM or WhatsApp.
Click-to-WhatsApp ads
Ads that open a WhatsApp chat with your business. See our click-to-WhatsApp ads guide.
Sales & catalogue ads
Advantage+ sales and dynamic product ads for online stores, built on reliable purchase tracking.
Reels & video ads
Short vertical videos for Instagram and Facebook Reels, Stories and Feed.
Retargeting
Reach website visitors, video viewers, Instagram engagers and past customers again.
Local awareness
Reach people near your shop, clinic or branch with offers, events and openings.
Free Meta ad account audit: what we check
Already running ads? Give us view access and we'll send a short audit with the biggest fixes, free.
- Tracking: is the pixel firing, is the Conversions API set up, are the right events optimised?
- Structure: too many small ad sets, overlapping audiences, wrong objectives.
- Creatives: fatigue, frequency, missing Reels formats, weak hooks.
- Targeting: locations, age, languages, exclusions and lookalikes.
- Forms and landing pages: drop-offs, slow pages, missing WhatsApp options.
- Spend: budget wasted on placements, times or audiences that don't convert.
- Account health: policy warnings, rejected ads, payment and verification issues.
How we start managing your Meta Ads in 7 days
Discovery callDay 1
Your goals, customers, offers, cities, past results and budget.
Access & auditDay 1–2
You give partner access to your business portfolio; we audit the account, Page, pixel and forms.
Tracking set-upDay 2–3
Pixel, Conversions API and conversion events tested end to end.
Creatives & copyDay 3–5
First set of designs, Reels and ad copy for your approval.
LaunchDay 6–7
Campaigns go live after policy checks, with lead delivery tested.
Optimise & reportOngoing
Weekly optimisation through the learning phase, then monthly reports and reviews.
Meta Ads reports and KPIs you get
| Metric | What it tells you |
|---|---|
| Cost per lead / chat / sale | What each result costs; the number that matters most |
| Lead quality | How many leads were genuine, reachable and interested, from your feedback |
| Return on ad spend (ROAS) | Revenue for every ₹1 spent, for online stores |
| CPM and reach | Cost to show ads to 1,000 people and how many people saw them |
| CTR and frequency | Whether creatives are attracting clicks or getting tired |
| Best ads and audiences | What's working, and what we'll do more of next month |
Your ad account, your data, your money
- Your account: ads run in an ad account inside your own Meta business portfolio. We work through partner access.
- Your billing: ad spend is charged by Meta to your card or prepaid balance, so you see every rupee.
- Your data: pixel, audiences, leads and history stay with you if you ever stop.
- Your creatives: designs and videos made for your ads are yours to keep.
- No lock-in: month-to-month; we recommend 3 months for fair results.
Switching from another agency or freelancer
- 1Check who owns the ad accountIf it's in the old agency's portfolio, ask them to share or transfer it, or we set up a new account in your name.
- 2Keep the pixel and historyYour pixel and audiences carry valuable data; we keep them wherever possible.
- 3Give us partner accessFrom your business portfolio settings, in a few clicks; we guide you on WhatsApp.
- 4Audit before changesWe review what worked before changing anything, so results don't drop during the switch.
Meta Ads management for your industry
Each industry needs different offers, audiences and creatives. See our detailed industry guides:
Meta Ads management across India
We manage campaigns online for businesses in every state, and target any city, district or pin code you serve.
How to choose a Meta Ads management company in India
- Will the ad account and pixel be in my business portfolio?
- What exactly is included each month: campaigns, creatives, Reels, reports, calls?
- Is the fee fixed, a percentage of spend, or both? Is there a lock-in?
- Will they set up the Conversions API and track WhatsApp and calls, not just form fills?
- How often do they optimise, and who is my point of contact?
- Do they promise "guaranteed leads"? Be careful: no honest company can guarantee results on Meta.
More questions to ask in our guide: how to choose a Meta Ads agency.
More than ads: Start, Build and Grow with one team
Register your business
GST, company and trademark registration, so your ad account and payments are set up properly.
GST registrationPages that convert
Landing pages and websites built for ad traffic, with forms and WhatsApp.
Landing page designFollow up every lead
WhatsApp Business API for instant replies and a team inbox for ad leads.
WhatsApp APIMeta Ads management: frequently asked questions
What is Meta Ads management?+
Meta Ads management is the ongoing work of planning, setting up, running and improving Facebook, Instagram, Messenger and WhatsApp ads: strategy, tracking, creatives, targeting, budgets, testing and reporting, done every week by a specialist team.
What does a Meta Ads management company do?+
It handles your ads end to end: sets up the business portfolio, pixel and Conversions API, plans campaigns, creates designs and Reels, launches ads, checks results every few days, optimises weekly, and sends you monthly reports with next steps.
How much does Meta Ads management cost in India?+
With iBACT Digital, management costs ₹7,999 a month for ad spend up to ₹50,000, ₹14,999 a month up to ₹2 lakh, and 10% of ad spend with a ₹24,999 minimum above that, plus 18% GST. Creatives are included. Ad spend is separate and paid to Meta.
Is the ad budget included in the management fee?+
No. Your ad budget is paid directly to Meta from your own ad account, by card or prepaid balance. Our fee covers management, creatives and reporting only, so you always see exactly what Meta charges.
What is a good monthly ad budget to start with?+
Most local businesses start with about ₹15,000 to ₹30,000 a month in ad spend so campaigns get enough results to learn. Online stores usually need more to test products and creatives. We suggest a budget in your free plan.
Is a fixed fee or a percentage of ad spend better?+
A fixed fee is more predictable for small and mid budgets; a percentage suits large budgets where work grows with spend. Our plans use a fixed fee up to ₹2 lakh of monthly spend and 10% above that.
Do you create the ad creatives?+
Yes. Every plan includes static designs, carousels and Reel edits each month, with ad copy. We use your photos and videos, and refresh creatives before ads tire out.
How often do you optimise the campaigns?+
We run health checks every 2 to 3 days, optimise weekly, test new creatives every two weeks and send a monthly report. Growth and Scale plans also get fortnightly updates and a monthly review call.
Who owns the ad account?+
You do. Ads run in an ad account in your own Meta business portfolio, and we work through partner access. Your Page, pixel, audiences, leads and history stay with you.
Is there a lock-in period?+
No. Plans are month to month. We recommend at least 3 months, because campaigns need time to learn and improve.
How soon will I get leads?+
Ads can bring leads within days of going live. Costs usually settle after the learning phase, roughly the first 50 results per ad set, and results typically improve over the first 2 to 3 months.
Can you guarantee leads or sales?+
No honest Meta Ads management company can guarantee results, because they depend on your offer, budget, market, creative and Meta's delivery. We share realistic estimates and report everything transparently.
Do you manage both Facebook and Instagram ads?+
Yes. One campaign can run across Facebook, Instagram, Messenger and WhatsApp placements, and we choose placements based on where your results are cheapest.
Do you manage click-to-WhatsApp ads?+
Yes. Click-to-WhatsApp ads open a chat with your business. They work well for services, clinics, coaching, real estate and local shops, and pair well with the WhatsApp Business API for instant replies.
Do you set up the Meta pixel and Conversions API?+
Yes. We set up and test the pixel on every plan and the Conversions API on Growth and Scale, so Meta can optimise for real leads and purchases.
What reports will I get?+
A monthly report in plain language covering spend, results, cost per lead or sale, ROAS for online stores, best ads and audiences, and the plan for next month.
Can you audit my existing ad account?+
Yes, free. Share view access and we check tracking, structure, creatives, targeting, forms and spend, then send the biggest fixes.
Can I switch to you from another agency?+
Yes. We check who owns the ad account, keep your pixel and audiences where possible, get partner access and review what worked before making changes, so results don't drop during the switch.
Do you manage Meta Ads for businesses in other cities?+
Yes. We manage Meta Ads for businesses across India, in every state and city, entirely online over WhatsApp, calls and video meetings.
Which industries do you manage Meta Ads for?+
Clinics, hospitals, coaching, schools, restaurants, salons, gyms, real estate, interiors, travel, eCommerce, jewellers, solar, B2B and many more. Our industry guides cover 40 industries.
Do I need a website to run Meta Ads?+
Not always. Lead forms and click-to-WhatsApp ads work without a website. For online sales or better tracking, a fast landing page helps, and we can build one.
What do you need from me to start?+
Your goals, offers, cities, monthly budget, brand photos or videos, and admin access to your Facebook Page and Instagram account through your business portfolio.
What happens if my ad is rejected or my account is restricted?+
We check ads against Meta's policies before launch to avoid rejections. If an ad or account is flagged, we fix the issue and request a review through Meta's official process.
Can you run ads in Hindi or regional languages?+
Yes. We write ad copy and forms in English, Hindi and regional languages, and target people by language and location.
Do you also manage Google Ads?+
Yes. Many businesses run both: Google for people searching now, Meta for reaching new customers. See our Google Ads management page.
Is a Meta Ads agency different from a Meta Ads management company?+
Mostly they mean the same thing. 'Management' stresses the ongoing weekly work of running and improving campaigns, rather than a one-time setup. Check what is included each month, whatever the provider calls itself.
How many campaigns and creatives are included?+
Starter covers 1 campaign and 6 creatives a month including 1 Reel edit; Growth covers up to 3 campaigns and 12 creatives including 3 Reel edits; Scale covers larger, full-funnel accounts with 20+ creatives a month.
Do you use Advantage+ campaigns?+
Yes, where they fit. Advantage+ uses Meta's AI for audiences, placements and creative combinations. It works best with accurate conversion tracking and varied creatives, so we test it against manual setups.
Why choose iBACT Digital for Meta Ads management?+
A Meta Business Partner team, fixed monthly fees with creatives included, no lock-in, your account in your name, pixel and Conversions API set up properly, and one team for websites, landing pages and WhatsApp follow-up too.
Let a team manage your Facebook & Instagram ads
From ₹7,999 a month with creatives included, no lock-in and your account in your name. Get a free plan or audit on WhatsApp.
iBACT Digital is a brand of IBACT Innovations Pvt Ltd. Management fees exclude 18% GST. Ad spend is paid directly to Meta and is separate from our fee. Results depend on your offer, budget, creative, market and Meta's ad delivery; no results are guaranteed. Facebook, Instagram, WhatsApp and Meta are trademarks of Meta Platforms, Inc.; iBACT Digital is an independent company.