Google Ads Management That Brings Real Leads
Show up on Google the moment customers search for what you sell. We plan, set up and manage your Google Ads campaigns, track every call, WhatsApp chat and form, and cut wasted spend every week, so each rupee works harder.
- Free account audit & setup
- Call, WhatsApp & form conversion tracking
- Your ad account, your data, always
- Clear reports in plain language
What is Google Ads, and why use an expert?
Google Ads lets your business appear at the top of Google Search, on YouTube, in Gmail, on Maps and across millions of websites. You set a budget and pay mainly when someone clicks your ad, so you reach people at the exact moment they are looking for what you offer.
Google Ads is easy to start and easy to waste money on. Broad keywords, missing negative keywords, no conversion tracking and weak landing pages can spend a budget with little to show for it. Google's automated bidding also works only as well as the conversion data you feed it.
We set up campaigns around what actually brings you business: calls, WhatsApp chats, form leads and sales. Then we track them, review search terms, test ads and move budget to what works, every week. Campaigns run in your own ad account, so you always own the data and history.
Google Ads campaigns we run
We pick the mix that fits your goal and budget, not every campaign type at once.
Search ads
Text ads at the top of Google when people search your services. The best start for most businesses.
Performance Max
One campaign across Search, YouTube, Display, Gmail, Maps and Discover, driven by your conversion goals.
Shopping ads
Product listings with image and price for online stores, using your Merchant Center product feed.
YouTube video ads
Video ads to build awareness and reach people interested in your category.
Display & remarketing
Banner ads that remind people who visited your website to come back and buy.
Local & call ads
Ads that drive calls, directions and store visits, linked to your Google Business Profile.
What's included in Google Ads management
Every plan covers the work that actually moves results.
Setup & tracking
- Account audit or fresh account setup
- Conversion tracking for calls, WhatsApp clicks and forms
- Google Analytics 4 and Tag Manager linking
- Business Profile and Merchant Center linking
- Location, schedule and device settings
Campaigns & ads
- Keyword research and match-type strategy
- Negative keyword lists to block waste
- Ad copy and assets: sitelinks, callouts, calls
- Bidding strategy and budget allocation
- Landing page recommendations
Optimisation & reports
- Weekly search-term and bid reviews
- A/B testing of ads and assets
- Monthly report: spend, leads, cost per lead
- Review call with your account manager
- WhatsApp support for quick changes
Google Ads budget & ROI calculator
Estimate the clicks, leads and sales a monthly budget could bring, and the full monthly cost including GST and management.
Varies widely by industry and city, from a few rupees to several hundred. We share real estimates for your keywords in the free audit.
Estimated leads per month
—
Estimate only, using the numbers you enter. Google charges 18% GST on ad spend, which GST-registered businesses can usually claim as input tax credit. Management fee shown excludes GST.
Google Ads management plans
A fixed monthly fee for management. Your ad budget is paid directly to Google, so you control it and see every rupee.
Starter
For local businesses starting with Google Search ads.
₹7,999+ GST / month · ad spend up to ₹50,000
- Free account audit or new account setup
- Search campaign with up to 3 ad groups
- Keyword research and negative keywords
- Call, WhatsApp and form conversion tracking
- Ad copy and assets
- Weekly optimisation
- Monthly report
- Performance Max and YouTube
- Shopping ads
Growth
For growing businesses ready to scale leads.
₹14,999+ GST / month · ad spend up to ₹2,00,000
- Everything in Starter, plus:
- Search, Performance Max and remarketing
- Unlimited ad groups and A/B tests
- Google Analytics 4 setup and linking
- Landing page recommendations
- Fortnightly updates and monthly review call
- Dedicated account manager on WhatsApp
Scale
For larger budgets and e-commerce brands.
₹24,999/ month minimum · 10% of ad spend + GST
- Everything in Growth, plus:
- Ad spend above ₹2,00,000 a month
- Shopping and Merchant Center feed management
- YouTube and Demand Gen campaigns
- Advanced bidding and audience strategy
- Weekly reports and priority support
GST at 18% applies to the management fee. Ad spend is separate and paid to Google, which adds 18% GST. No lock-in; we recommend running campaigns for at least 3 months to learn and optimise. Want SEO too? See our SEO services.
Google Ads vs Meta Ads vs SEO
Each channel does a different job. Many businesses use two or all three.
| What matters | Google Ads | Meta Ads | SEO |
|---|---|---|---|
| Reaches people who | Are searching right now | Match your audience by interests | Are searching, over time |
| Speed | Leads from week one | Fast, good for offers | Builds over 3–6 months |
| Cost | Pay per click | Pay per view or click | Monthly effort, no click cost |
| Best for | Services, urgent needs, high intent | Products, awareness, local offers | Long-term steady traffic |
| When budget stops | Ads stop | Ads stop | Rankings stay for a while |
Running Facebook and Instagram ads too? See Meta Ads management.
How we run your Google Ads
A clear plan before we spend a rupee, then steady weekly improvement.
Free audit & planDay 1–2
We review your current account or market, keywords and competitors, and share a campaign plan with budget and expected cost per click.
Tracking setupDay 2–4
We set up conversion tracking for calls, WhatsApp clicks, forms and purchases, so Google optimises for real results.
Build campaignsDay 3–5
Keywords, negatives, ads, assets and bidding, built and shared for your approval before going live.
Launch & learnWeeks 1–4
Campaigns go live. We watch search terms daily at first and cut irrelevant spend quickly.
Optimise every weekOngoing
We adjust bids, budgets, keywords and ads based on which ones bring leads at the best cost.
Report & reviewMonthly
A clear report on spend, leads, cost per lead and next steps, plus a call with your account manager.
What we need from you
Don't have a Google Ads account yet? We create it in your name.
- 1Business detailsServices or products to promote, areas you serve, and your best offers.
- 2Google account accessAdmin access to your Google Ads account, or a Gmail ID to create one in your name.
- 3Website or landing pageAccess to add tracking codes. No website? See our website plans.
- 4Billing & verificationA payment method in Google Ads, your GSTIN for GST invoices, and documents for advertiser verification.
- 5Budget & goalsYour monthly ad budget and what counts as a good lead or sale for you.
- 6Lead feedbackTell us which leads turned into customers, so we can improve targeting.
Google Ads rules and GST to know before you start
Getting these right avoids disapproved ads, account suspensions and lost tax credit.
- Every accountAdvertiser verificationGoogle asks advertisers to verify their identity or business. Ads can be paused until verification is completed.
- Financial servicesFinancial services verificationAdvertisers in regulated finance categories in India must complete Google's financial services verification, with registration from the relevant regulator such as RBI, SEBI or IRDAI.
- Every invoice18% GST on ad spendGoogle's India entity charges 18% GST on ad invoices. Add your GSTIN in the billing profile so you can claim it as input tax credit.
- RestrictedSensitive categoriesHealthcare, medicines, gambling, alcohol and some other categories have extra rules or need certification. We check your category first.
- Landing pagesWebsite qualityThe landing page must work, match the ad, show clear contact details and not mislead. Poor pages raise costs and can get ads disapproved.
- Your businessTDS on ad paymentsTDS may apply on payments for advertising. Check with your accountant; we can help through our accounting team.
More than ads: Start, Build and Grow with one team
Ads work best with a good website and fast follow-up. We handle all three.
Get registered
GST, company and trademark registrations, so your billing and verification are in order.
GST registrationLanding pages that convert
Fast business websites and online stores, built to turn ad clicks into enquiries.
Website plansFollow up every lead
WhatsApp Business API, bulk SMS and cloud telephony to reply fast and close more.
WhatsApp APIGoogle Ads management: frequently asked questions
How much does Google Ads management cost?+
Our management fee starts at ₹7,999 a month + GST for ad budgets up to ₹50,000, ₹14,999 a month for budgets up to ₹2 lakh, and 10% of ad spend (minimum ₹24,999) above that. Your ad budget is separate and paid directly to Google.
What is the minimum budget for Google Ads?+
Google has no fixed minimum, but you need enough budget to get meaningful clicks. For most local service businesses we suggest starting from about ₹15,000 to ₹30,000 a month in ad spend, depending on competition and cost per click.
How much does a click cost on Google Ads?+
It depends on your industry, location and competition. Some keywords cost a few rupees per click, while competitive ones like loans, insurance or real estate can cost much more. Our free audit shows estimated costs for your keywords.
Who owns the Google Ads account?+
You do. Campaigns run in an account created in your name, or your existing account. We get manager access only, so your data and history stay with you even if you stop working with us.
How soon will I get leads?+
Search campaigns can bring clicks and leads within days of going live. The first 2 to 4 weeks are a learning period, when we cut wasted spend and refine targeting, so results usually improve over the first 3 months.
Is GST charged on Google Ads spend?+
Yes. Google's India entity charges 18% GST on ad invoices. If you're GST-registered, add your GSTIN to the billing profile so you can claim it as input tax credit. Our management fee also attracts 18% GST.
Do you guarantee leads or first position?+
No honest agency can guarantee a fixed number of leads or the top position, because results depend on competition, budget, your offer and your website. We commit to clear tracking, weekly optimisation and transparent reports.
What is Performance Max?+
Performance Max is a Google Ads campaign type that shows your ads across Search, YouTube, Display, Gmail, Maps and Discover from one campaign, using Google's automation to find conversions. It works best with good conversion tracking and enough data.
Which is better, Google Ads or Meta Ads?+
Google Ads reaches people actively searching, which suits services and urgent needs. Meta Ads on Facebook and Instagram reach people by interests, which suits products, offers and awareness. Many businesses use both.
Do I need a website to run Google Ads?+
A fast, clear landing page gives the best results. Some campaigns can run with just calls or a Google Business Profile, but most businesses do better with a proper landing page. We can build one for you.
How do you track leads from Google Ads?+
We set up conversion tracking for phone calls, WhatsApp button clicks, form submissions and online purchases using Google Ads and Google Analytics 4, so we know which keywords and ads bring real enquiries.
Can you manage my existing Google Ads account?+
Yes. We start with a free audit of your current account, fix tracking and wasted spend, and then take over management without losing your account history.
What is advertiser verification?+
Google asks advertisers to verify their identity or business details. Ads can be limited or paused until it is completed. We guide you through it.
Can financial services businesses advertise on Google in India?+
Yes, but advertisers offering regulated financial services in India must complete Google's financial services verification, with registration from the relevant regulator such as RBI, SEBI or IRDAI.
Is there a lock-in period?+
No. Plans are monthly. We recommend at least 3 months, since campaigns need time to learn and optimise.
How do I pay for Google Ads?+
You pay ad spend directly to Google from your ad account, by card, UPI or net banking. You pay our management fee to IBACT separately, with a GST invoice.
What reports will I get?+
A monthly report on spend, clicks, leads, cost per lead and conversions, with what we changed and what we'll do next, plus a review call. Growth and Scale plans also get more frequent updates.
Do you run Google Shopping ads for online stores?+
Yes. We set up Google Merchant Center, your product feed and Shopping or Performance Max campaigns for e-commerce stores.
Ready to get more leads from Google?
Get a free account audit or launch plan. Tell us your business and budget, and we’ll reply on WhatsApp in minutes.
IBACT Digital is a brand of IBACT Innovations Pvt Ltd, an independent agency. Google Ads is a trademark of Google LLC; IBACT is not affiliated with or endorsed by Google. Management fees exclude GST and ad spend. Ad spend is paid directly to Google from your own ad account, and Google charges GST on it. Results depend on your market, budget, offer and website; no agency can guarantee rankings or a fixed number of leads. The calculator is an estimate only.