Google Ads Management Company in India That Cuts Wasted Spend
Hand your Google Ads to a team that checks them every week. iBACT Digital is a Google Ads management company working with businesses across India: we audit or set up your account, fix conversion tracking, build and run your Search, Performance Max, Shopping and YouTube campaigns, block wasted clicks and report cost per lead in plain language, from ₹7,999 a month, with no lock-in and the account always in your name.
Updated · Written and reviewed by the iBACT Digital performance marketing team
- Search terms & negatives reviewed weekly
- Call, WhatsApp & form tracking that works
- Free account audit before you start
- Fixed monthly fee, no lock-in
- Reply in minutes
- Free audit
- No lock-in
Google Ads management company in India: the short answer
A Google Ads management company runs your Google Ads account for you, week after week: it sets up conversion tracking, chooses keywords and campaign types, writes ads, blocks irrelevant searches, adjusts bids and budgets, and reports what each lead or sale costs. The goal is simple: more enquiries from the same budget. At iBACT Digital, management costs ₹7,999 a month (ad spend up to ₹50,000), ₹14,999 (up to ₹2 lakh) or 10% of ad spend, minimum ₹24,999, plus GST. Your ad budget is paid directly to Google from an account in your name, every plan starts with a free audit, and there is no lock-in.
- Company
- IBACT Innovations Pvt Ltd, Bengaluru · working since 2018
- Management fee
- From ₹7,999/month + GST, Google Shopping included
- Account ownership
- Always yours; we get manager access
- Getting started
- Free audit, then campaigns live in about 7 days
- Areas served
- All of India, managed online
- Contract
- Monthly, no lock-in
What is Google Ads management, and why hand it to a company?
Starting Google Ads takes ten minutes. Making it profitable takes steady work: knowing which searches to pay for and which to block, tracking calls and WhatsApp clicks as well as forms, feeding Google the right conversion data so its automated bidding learns, keeping ads and landing pages relevant, and acting on the numbers every week. That ongoing work is Google Ads management.
Google's own suggestions and auto-applied recommendations usually push for broader reach and higher budgets. A Google Ads management company works for your cost per lead instead: it checks what people actually searched before clicking, cuts the waste and moves budget to what brings customers. For most small and growing businesses, a fixed monthly fee costs far less than the budget lost to an unmanaged account.
Full control, but keyword research, tracking set-up and weekly search-term reviews all fall on you, and mistakes cost real money.
Some are useful; many broaden targeting or raise budgets. Auto-applied changes can quietly increase wasted spend.
Tracking, campaigns, ads, negatives, bidding and reporting handled by specialists, with the account staying yours.
Makes sense at high spend, but one person rarely covers search, Shopping feeds, YouTube, tracking and landing pages.
What our Google Ads management services include
Everything an account needs to run well, in one monthly fee.
Strategy & keyword plan
- Goals, target cost per lead and budget split by campaign and city
- Keyword research by intent: ready to buy, comparing, researching
- Match-type plan and starting negative keyword lists
- Competitor ad and landing page review
Account & tracking set-up
- Google Ads account in your name, linked to our manager account
- Conversion tracking for calls, WhatsApp clicks, forms and purchases
- Google Tag Manager, GA4 and enhanced conversions where suitable
- Offline conversion import for lead-gen businesses on higher plans
Ads & assets
- Responsive search ads written around each keyword theme
- Sitelinks, callouts, call, location and image assets
- Ad copy in English, Hindi or regional languages
- Landing page feedback for speed, relevance and forms
Campaign management
- Search, Performance Max, Shopping, YouTube and remarketing
- Location, language, schedule and device settings checked
- Brand and competitor campaigns kept separate
- Policy and advertiser verification support
Optimisation
- Search-term reviews and new negative keywords every week
- Bid strategy, budget and target changes based on real conversions
- Ad and asset A/B tests; pausing what doesn't work
- Quality Score and landing page experience improvements
Reporting & support
- Monthly report in plain language with next steps
- Fortnightly updates and a review call on Growth and above
- Account manager on WhatsApp for quick changes
- Lead quality feedback loop with your sales team
What a Google Ads management company actually does, week by week
You should know exactly what you're paying for. This is our working rhythm on every account.
- First 2 weeksDaily search-term checksNew campaigns attract odd searches; we read them daily and add negatives before they eat the budget.
- Every 2–3 daysHealth checkSpend pacing, disapproved ads, broken links, tracking firing correctly and sudden cost-per-click jumps.
- Every weekOptimisationSearch terms, negatives, bids, budgets, devices, hours and locations reviewed against cost per lead.
- Every 2 weeksTestsNew headlines, assets, landing page versions or bidding targets tested against the current best.
- Every monthReport & planSpend, leads, cost per lead, best keywords and searches, lead quality and the plan for next month.
- Every quarterStrategy reviewNew campaign types, seasonal demand, new cities or products, and budget planning.
Where Google Ads budgets leak, and how we stop it
These are the problems we find most often when we audit an account that hasn't been managed closely.
| Leak | What happens | How we fix it |
|---|---|---|
| Irrelevant searches | Broad keywords match searches like "free", "jobs", "course" or other cities | Weekly search-term reviews and shared negative keyword lists |
| Display and partner sites on Search campaigns | Search budget quietly spent on websites and apps with lower intent | Networks set deliberately and tested, not left on by default |
| "Presence or interest" locations | Ads shown to people outside your service area who showed interest in it | "Presence" targeting for local businesses, with location reports checked |
| Broken or duplicate conversions | Google optimises for page views or counts one lead twice, so bidding learns the wrong thing | Primary conversions cleaned up; calls, WhatsApp and forms tracked once each |
| Auto-applied recommendations | Broader match types, new keywords or higher budgets added without review | Auto-apply switched off; every recommendation reviewed by a person |
| Performance Max eating brand searches | PMax takes credit for people already searching your name | Brand exclusions and a separate brand campaign where it makes sense |
| Ads running when nobody answers | Calls and chats at night or on Sundays go unanswered | Ad schedule matched to the hours your team can respond |
| Slow or vague landing pages | Clicks arrive, but people leave without enquiring | Landing page feedback, or a new page built by our team |
More causes and fixes in our guide: Google Ads not working? 12 reasons and how to fix them.
What could a managed Google Ads budget bring you?
Try your own numbers: clicks, enquiries and customers from a monthly budget, plus the full cost with GST and our management fee.
Picking an industry fills in typical starting assumptions. CPC varies widely by keyword and city; we share real estimates for your keywords in the free audit.
Estimated leads per month
—
Estimate only, using the numbers you enter. Google charges 18% GST on ad spend, which GST-registered businesses can usually claim as input tax credit. Management fee shown excludes GST.
Google Ads management plans and packages
A fixed monthly management fee. Your ad budget is paid directly to Google from an account in your name, so you see every rupee.
Starter
For businesses starting with Google Search or Shopping ads.
₹7,999+ GST / month · ad spend up to ₹50,000
- Free account audit or new account setup
- Search campaign with up to 3 ad groups
- Google Shopping ads with Merchant Center feed setup
- Keyword research and negative keywords
- Call, WhatsApp and form conversion tracking
- Ad copy and assets
- Weekly optimisation
- Monthly report
- Performance Max and YouTube
Growth
For growing businesses ready to scale leads.
₹14,999+ GST / month · ad spend up to ₹2,00,000
- Everything in Starter, plus:
- Search, Performance Max and remarketing
- Unlimited ad groups and A/B tests
- Google Analytics 4 setup and linking
- Landing page recommendations
- Fortnightly updates and monthly review call
- Dedicated account manager on WhatsApp
Scale
For larger budgets and e-commerce brands.
₹24,999/ month minimum · 10% of ad spend + GST
- Everything in Growth, plus:
- Ad spend above ₹2,00,000 a month
- Advanced Shopping feed optimisation
- YouTube and Demand Gen campaigns
- Advanced bidding and audience strategy
- Weekly reports and priority support
18% GST applies to the management fee. Ad spend is separate and paid to Google, which also charges 18% GST that GST-registered businesses can usually claim as input tax credit. No lock-in; we recommend at least 3 months so campaigns can learn and improve.
Google Ads management fees in India: how companies charge
Google Ads management companies and freelancers in India usually use one of these models. Know which one you're agreeing to.
| Fee model | How it works | Good for | Watch out for |
|---|---|---|---|
| Fixed monthly fee | Same fee every month for a defined scope | Small and mid budgets that want predictable costs | How many campaigns and how much tracking work are included |
| Percentage of ad spend | A share of monthly spend, usually with a minimum fee | Large and growing budgets | The fee rises with spend even when results don't |
| Hybrid | Fixed fee up to a spend level, then a percentage | Businesses planning to scale | Make sure the switch point is written down |
| Set-up fee | One-time charge for account, tracking and first campaigns | New accounts that need tracking built | Whether set-up is really needed for an existing account |
| Per lead | Paid only per enquiry delivered | Rarely offered by established companies | Lead quality, and whether you own the account and data |
Our model is a hybrid with no set-up fee: ₹7,999 or ₹14,999 a month up to ₹2 lakh of ad spend, then 10% of spend with a ₹24,999 minimum. For click and budget costs, read Google Ads cost in India.
Google Ads management company vs freelancer vs in-house team
| What you get | Management company | Freelancer | In-house hire |
|---|---|---|---|
| Skills covered | Search, PMax, Shopping feeds, YouTube, tracking, landing pages | Usually Search campaigns; tracking depends on the person | Depends on one person's skills |
| Monthly cost | Fixed fee from ₹7,999 + GST | Varies widely | Salary, tools and training |
| Continuity | A team covers leave and changes | Stops when the person is busy or away | Gaps when they leave |
| Account access | Through a manager account; you stay admin | Often logs in with your password | Your own user |
| Experience | Patterns from many accounts and industries | From their own clients | Mostly your account only |
| Best for | Most small and growing businesses | Very small, simple accounts | Very large budgets |
Google Ads accounts we manage
Brand-new accounts
Account, billing, tracking and first Search campaign set up properly from day one, in your name.
Accounts losing money
High cost per lead, few enquiries or spend with no tracking: audited, cleaned up and rebuilt where needed.
Online stores
Merchant Center, product feed, Shopping and Performance Max, managed for return on ad spend.
Lead generation
Calls, WhatsApp and forms tracked, with lead quality fed back so Google learns what a good lead is.
Multi-city and branches
Separate budgets, locations and ads per city or branch, linked to your Business Profiles.
Regulated categories
Healthcare, finance and other sensitive categories that need extra verification and careful ad wording.
Free Google Ads account audit: what we check
Already running Google Ads? Give us read-only access and we'll send a short audit with the biggest fixes, free.
- Conversion tracking: are calls, WhatsApp clicks, forms and sales tracked, once each, and set as the primary goal?
- Search terms: how much spend went to irrelevant searches in the last 30 to 90 days.
- Settings: networks, location options, languages, schedule and auto-applied recommendations.
- Structure: keyword themes, match types, overlapping campaigns, brand vs non-brand.
- Bidding: whether the bid strategy suits the amount of conversion data you have.
- Ads and assets: relevance, ad strength, missing sitelinks, calls and locations.
- Landing pages: speed on mobile, clarity of the offer, forms and WhatsApp buttons.
How we start managing your Google Ads in 7 days
Discovery callDay 1
Your services, customers, cities, margins, past results and budget.
Access & auditDay 1–2
You accept our manager account link request; we audit the account, tracking and landing pages.
Tracking fixedDay 2–3
Calls, WhatsApp clicks, forms or purchases tracked and tested end to end.
Campaign planDay 3–5
Keywords, negatives, ads and budgets shared for your approval.
LaunchDay 6–7
Campaigns go live or are restructured, with conversions checked on the first day.
Optimise & reportOngoing
Daily search-term checks at first, then weekly optimisation and monthly reports.
Google Ads reports and KPIs you get
| Metric | What it tells you |
|---|---|
| Cost per lead / sale | What each enquiry or order costs; the number that matters most |
| Conversions by type | How many calls, WhatsApp chats, forms and purchases came from ads |
| Lead quality | How many leads were genuine and became customers, from your feedback |
| Return on ad spend (ROAS) | Revenue for every ₹1 spent, for online stores |
| Top searches and keywords | What people typed before they clicked, and which searches convert |
| Search impression share | How often your ads showed when they could have, and why they missed |
| Wasted spend blocked | New negative keywords added and the searches they stopped |
Your Google Ads account, your data, your money
- Your account: the Google Ads account is created in your name, or we use your existing one. We connect through a manager account link that you can remove any time.
- Your billing: Google charges your card or bank directly and sends GST invoices to your business, so you see every rupee.
- Your data: conversion history, audiences, Tag Manager and GA4 stay with you if you ever stop.
- Your decisions: keyword lists, ads and budgets are shared for approval before major changes.
- No lock-in: month-to-month; we recommend 3 months for fair results.
Switching from another agency or freelancer
- 1Make sure you are an adminCheck that your own email has admin access to the Google Ads account, not only the old agency's.
- 2Keep the same accountDon't open a new account if you don't need to: the old one holds your conversion history and learning.
- 3Accept our manager linkWe send a link request from our manager account; you accept it in a few clicks. The old agency's link can be removed separately.
- 4Audit before changesWe review what worked before changing anything, so results don't drop during the switch.
Google Ads management for your industry
Keywords, budgets and landing pages differ a lot by industry. See our detailed industry guides:
Google Ads management across India
We manage accounts online for businesses in every state, and target any city, radius or pin code you serve.
How to choose a Google Ads management company in India
- Will the Google Ads account be in my name, with me as admin?
- Will they track calls and WhatsApp clicks, not just form fills?
- How often do they review search terms and add negatives?
- Is the fee fixed, a percentage of spend, or both? Is there a set-up fee or lock-in?
- Do reports show cost per lead and search terms, or only clicks and impressions?
- Do they promise "guaranteed first position" or a fixed number of leads? Be careful: nobody controls Google's auction.
Planning your first campaign? Read how to get leads from Google Ads.
More than ads: Start, Build and Grow with one team
Register your business
GST, company and trademark registration, so billing, invoices and verification are in order.
GST registrationPages that convert
Fast landing pages built for Google Ads traffic, with forms, calls and WhatsApp.
Landing page designFollow up every lead
WhatsApp Business API and CRM automation so no enquiry from your ads is missed.
CRM automationGoogle Ads management: frequently asked questions
What does a Google Ads management company do?+
It runs your Google Ads account end to end: sets up conversion tracking for calls, WhatsApp clicks, forms and sales, plans keywords and campaigns, writes ads, reviews search terms and adds negative keywords, adjusts bids and budgets every week, and reports cost per lead or sale every month.
Which is the best Google Ads management company in India?+
The best Google Ads management company for you keeps the account in your name, tracks calls, WhatsApp chats and forms, reviews search terms every week, shows ad spend separately from its fee and has no lock-in. iBACT Digital works this way, with published plans from ₹7,999 a month and a free audit before you start.
Is iBACT Digital a good Google Ads management company?+
iBACT Digital (IBACT Innovations Pvt Ltd) is a Bengaluru-based company that has managed digital marketing for businesses across India since 2018. It publishes its Google Ads management prices, runs campaigns in the client's own account, tracks real leads, reviews search terms weekly and has no lock-in. A free audit lets you judge the work before committing.
How much does a Google Ads management company charge in India?+
Fees are usually a fixed monthly amount, a percentage of ad spend, or a mix. With iBACT Digital, management costs ₹7,999 a month for ad spend up to ₹50,000, ₹14,999 up to ₹2 lakh, and 10% of ad spend with a ₹24,999 minimum above that, plus 18% GST. There is no set-up fee.
Is the ad budget part of the management fee?+
No. Your ad budget is paid directly to Google from an account in your name, by card or bank payment, and Google sends the GST invoice to your business. Our fee covers management and reporting only.
Is there a set-up fee?+
No. Account set-up or audit, conversion tracking and the first campaigns are included in your first month's management fee.
How do you get access to my Google Ads account?+
We send a link request from our Google Ads manager account. You accept it inside your account, and you can remove the link any time. You stay the admin; we never need your Google password.
Can you manage an account that is already running?+
Yes. Most accounts we take on are already running. We audit them first, keep the conversion history, and fix tracking, search terms and settings before changing campaign structure.
What is included in the free Google Ads audit?+
We check conversion tracking, search terms and wasted spend, campaign settings such as networks and location options, structure, bidding, ads and assets, and landing pages, then send the biggest fixes in plain language.
How often do you work on the account?+
Daily search-term checks for the first two weeks of a new campaign, health checks every 2 to 3 days, optimisation every week, tests every two weeks, a monthly report and a quarterly strategy review.
How do you reduce wasted spend on Google Ads?+
By reviewing what people actually searched before clicking and adding negative keywords every week, setting networks and location options deliberately, fixing duplicate or wrong conversions, switching off auto-applied recommendations and matching ad schedules to your working hours.
Do you accept Google's recommendations?+
We review them one by one. Some are useful, such as missing assets; others broaden targeting or raise budgets. We keep auto-apply off so no change is made to your account without a person checking it.
Do you track phone calls and WhatsApp enquiries?+
Yes. We track calls from ads and from your website, WhatsApp button clicks and form submissions as separate conversions, so Google's bidding learns from real enquiries, not just page visits.
What is offline conversion import and do I need it?+
It sends information back to Google about which leads became customers, usually from your CRM or a sheet. It helps Google find more people like your real buyers. It's most useful for lead-generation businesses with enough monthly leads, and we set it up on higher plans.
Do you manage Performance Max campaigns?+
Yes. We run Performance Max where it fits, with clean conversion goals, brand exclusions where needed, good assets and audience signals, and we compare it against Search campaigns instead of relying on it alone.
Do you manage Google Shopping for online stores?+
Yes. Google Shopping ads with Merchant Center feed setup are included from the Starter plan at ₹7,999 a month. Yes. We set up or fix Merchant Center and your product feed, then run Shopping and Performance Max campaigns managed for return on ad spend.
Is a Google Ads management company the same as a Google Ads agency?+
Mostly yes. 'Management' stresses the ongoing weekly work of running and improving an account rather than a one-time set-up. Whatever a provider calls itself, check what work is done each week and what you get in reports.
Is a management company better than a freelancer?+
A good freelancer can suit a very small account. A management company usually covers more skills, such as tracking, Shopping feeds, YouTube and landing pages, keeps working when one person is away, and connects through a manager account instead of your password.
How long before I see results?+
Search campaigns can bring enquiries within days of launch. The first 2 to 4 weeks are for cleaning search terms and letting bidding learn, so cost per lead usually improves over the first 3 months.
Can you guarantee the first position or a number of leads?+
No. Ad position and results depend on Google's auction, competition, your budget, your offer and your landing page. Nobody controls the auction. We commit to clear tracking, weekly work and honest reports.
What reports will I get?+
A monthly report in plain language with spend, conversions by type, cost per lead or sale, ROAS for online stores, top searches and keywords, impression share, new negative keywords added and the plan for next month.
Who owns the conversion data and campaigns if I stop?+
You do. The account, campaigns, conversion history, Tag Manager and Google Analytics stay with you. If you stop, you simply remove our manager link.
Is there a lock-in period?+
No. Plans are month to month. We recommend at least 3 months because campaigns need time to learn and improve.
Do you need a landing page or website?+
Most accounts do better with a fast, focused landing page. Some local businesses start with call ads and their Google Business Profile. We review your page in the audit and can build one if needed.
Can you manage Google Ads in Hindi or regional languages?+
Yes. We write ads in English, Hindi and regional languages and target people by the languages they use and the cities, radius or pin codes you serve.
Do you manage Google Ads for businesses outside Bengaluru?+
Yes. We manage accounts for businesses across India, entirely online over WhatsApp, calls and video meetings, and target any city or area you serve.
What do you need from me to start?+
Your services or products, target cities, monthly budget, current results if any, access to your Google Ads account through our manager link, and access to your website or Tag Manager for tracking.
Do you also manage Meta Ads?+
Yes. Many businesses run both: Google for people searching now and Meta for reaching new customers on Facebook and Instagram. See our Meta Ads management page.
Related services and guides
Let a team manage your Google Ads
From ₹7,999 a month, no lock-in and the account in your name. Get a free audit or launch plan on WhatsApp.
iBACT Digital is a brand of IBACT Innovations Pvt Ltd. Management fees exclude 18% GST. Ad spend is paid directly to Google and is separate from our fee. Results depend on your offer, budget, competition, landing page and Google's ad auction; no results or ad positions are guaranteed. Google Ads, YouTube and Performance Max are trademarks of Google LLC; iBACT Digital is an independent company and is not affiliated with or endorsed by Google.