Meta Ads for eCommerce Brands in India Built for Profitable ROAS

Yes, for many online stores and D2C brands. Facebook and Instagram are strong for creating demand, showing products in video and bringing back visitors with catalogue ads. Results depend on product, price, margins, creatives and reliable purchase tracking.

With iBACT Digital, ₹7,999 a month for ad spend up to ₹50,000, ₹14,999 up to ₹2 lakh, and 10% of ad spend with a ₹24,999 minimum above that, plus 18% GST. Creatives, tracking and catalogue set-up are included. Ad spend is paid directly to Meta.

Most stores need enough budget for several purchases a week per campaign so Meta can learn. Small stores often start around ₹30,000 to ₹50,000 a month in ad spend; it depends on product price and margins.

There is no single number. A good ROAS is above your break-even ROAS, which depends on product cost, shipping, payment fees and returns. Use the calculator on this page to find yours, then aim higher to make a profit.

The return on ad spend at which ads cover their own cost and your product, shipping and fee costs, leaving zero profit. Below it, each sale loses money; above it, ads are profitable.

Meta's AI-driven sales campaigns that find likely buyers and combine your creatives automatically. They work best with accurate purchase tracking, a good catalogue and varied creatives, and are often the main prospecting campaign for online stores.

Ads that automatically show people the products they viewed or added to cart on your store, using your product catalogue. They are one of the most efficient ways to recover abandoned carts.

It is strongly recommended. The Conversions API sends purchase and cart events from your store's server, filling gaps the browser pixel misses, which helps Meta optimise and report sales more accurately.

Yes. We set up and test the Meta pixel, Conversions API and catalogue sync on Shopify, WooCommerce and other platforms, and fix duplicate or missing events.

We track returns by product, city and campaign, encourage prepaid orders, recommend COD confirmation on WhatsApp, reduce high-RTO areas and set ROAS targets after returns, so ads are judged on money you actually receive.

UGC-style reviews, unboxing videos, problem-and-solution demos, bestseller carousels, founder stories and clear offers. Short vertical videos often outperform static images, and regular testing is essential.

Yes. Every plan includes creatives each month: Reel edits from your footage, carousels and offer designs. For new footage, we tell you exactly what to shoot on a phone.

Sales can start within days of launch. Campaigns need around 50 purchases per week per ad set to exit the learning phase, so performance usually settles over the first few weeks and improves with creative testing.

Many stores use both: Meta creates demand and retargets, while Google captures people already searching for your products. See our Google Ads for eCommerce page.

You can, but tracking and retargeting work far better when ads send people to your own store, where the pixel and Conversions API see every purchase.

You do. Ads, catalogue and pixel live in your own Meta business portfolio, and we work through partner access.

No. Plans are month to month. We recommend at least 3 months to test products, creatives and audiences properly.

No. No honest agency can guarantee ROAS, because it depends on products, prices, competition, creative and Meta's delivery. We set targets from your real margins and report transparently.

Yes. We work with eCommerce and D2C brands in every state, and target the cities, pin codes and languages that suit your products and delivery.

Store admin or app access for tracking, your product margins and AOV, bestsellers, product photos and videos, monthly budget, and partner access to your Meta business portfolio.